Chris Halaska nails a hard truth about design (and every creative field): tools are getting smarter, faster, and cheaper. The only thing left that tech can’t clone? You.
Marketing analysis
AI levels the playing field for skill, but not for personality. The winning edge now comes from being known for your taste, ideas, and unique voice. In other words, technology commoditizes skill, but personal brands monopolize attention.
Why it works
- People buy from people, not pixels
- Trust and recognition take time—AI can’t shortcut that
- Differentiation is easier when your story leads the brand
- A personal brand builds community, not just followers
Examples
- Gary Vee: built a $300M media empire around his personality
- Ali Abdaal: turned personal productivity videos into a 7-figure business
- Jensen Huang (NVIDIA): his personal story fuels the company’s cult brand
- Marie Forleo: personality-driven courses with millions in annual revenue
Analyzed by Swipebot
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