Our $100K Client Reach-Out Tactic

Here's how a B2B company closes Fortune 500 contracts till this day for about $50 to $100 per client:

I'm technically not allowed to show you real pictures of this specific campaign for a client (so i'll use AI images to demonstrate the tactic in this post):

So CMO's handling massive marketing spend are swamped with emails/calls to get their business....so me and a client devised a trick:

#1.) Send a box of chocolates directly to that person's desk.

People always open a UPS package so we're getting a 100% open rate:

#2.) Include a custom "presentation" inside the chocolate, this is the secret sauce!

They may never open your email to read a presentation on why to hire you, but they'll 100% sure open a box of chocolates and see your pitch!

This is just some crappy AI mockup of the presentation we made, but the real presentation one was hand-made in Google Presentations, then printed out on individual pieces of paper so they could share "slides" with colleagues:

The results = 2,400x ROI:

This client spent about $5,000 on chocolates and packages and UPS postage, and it returned around $12,000,000 in contracts.

Till this day they STILL use this tactic which is why I can't actually share the slides we made for them.

Lesson to take away:

Regular mail or cold email often goes to the B-Pile and thrown away. So send a customized nice package instead to get in the A-Pile.

A-Pile = People keep it. B-Pile = People throw it away :-(

So today think about how you send a physical package to get in front of clients.

$100,000 reach out tactic we design for our clients

Most people send a sad little cold email and pray. Our clients send a full-blown mini campaign that looks like it cost money, time, and care… because it did. This is the $100K client reach-out tactic we build for clients who want to land whales, not minnows. Steal the structure, not the fluff.

How To Structure Your $100K Reach-Out

Pick 10–20 dream clients you’d be thrilled to close. Deep-dive each one: products, offers, funnels, content, ads. Then build a simple custom asset that makes their life better immediately: a teardown, a rebuilt landing page, subject line ideas, or an improved ad concept. Package it in a way they can’t ignore: a short personalized video, a printed booklet, or a one-page "before/after" snapshot. Finally, deliver it via multiple channels—email, LinkedIn, and ideally something physical on their desk—with a clear, low-friction call to action like: "If you want this implemented for you, here’s how to book a quick call."

The Psychology Behind This $100K Reach-Out

You instantly separate yourself from the copy‑paste cold pitch crowd by sending something clearly custom and physical.
You make the decision-maker feel important, because someone obviously did research and invested in reaching just them.
You lower risk by showing a sample of the work upfront, so they can “experience” you before paying you.
You create a little sunk-cost bias: once they’ve opened, watched, or flipped through it, they feel nudged to at least respond.
You shift the frame from “random vendor” to “proactive partner” who has already started solving their problem.

Real-World Ways To Use This

Kopywriting Kourse uses personalized teardown videos and mini copy rewrites as a high-value foot-in-the-door for big clients.

Design agencies send printed before-and-after redesign mockups to CMOs to demonstrate how their brand could look in the wild.

B2B SaaS consultants record custom Loom audits of a prospect’s onboarding flow and attach a short implementation plan as the CTA.