Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
The "DIY" Lens
Jim Bean "Back To Basics" Pants Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to...
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use.
Webinar invitation email (Before + After)
Context: This email was going out to a newsletter inviting people to attend a webinar on financial health. Before: The...
Listerine Ad from 1971
This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water...
“Passion is the side effect of mastery.”— Cal Newport
Cornell Note Taking Method
This is a great template for taking notes with the Cornell method. It organizes each page into separate sections and...
Kissing advertorial
This is a crazy little advertorial that starts out like a "kissing guide" - complete with 1-2-3-style images down the...
Online vs. In Store Shopping Preferences
Online shopping is slowly taking over, but there are still several industries where people prefer to ship in person. That...
Neville Medhora Work With Me Page
Neville's Work With Me page is super simple and straight to the point. By the time people reach this page,...
Jim Bean "Back To Basics" Food Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to...
Jim Bean "Back To Basics" Lipstick Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to...
Mobile Vs. Desktop Ad Spend Trends
Mobile ad spend has slowly been creeping up on desktop ad spend. Experts think 2022 will be the year when...
Social Network Active Users Comparison
This graph shows the number of worldwide active users on different social media networks and messaging platforms in 2020.
Bounty Paper Towel Comparison Ad
Instead of trying to convince potential buyers of the superiority of your product using words, consider running a comparison test...
Ecommerce Growing Share of Total Q4 Sales
Each year, the Ecommerce makes up a larger share of the total sales in Q4. Over the past 10 years,...
Ahrefs Long Pricing Page
Ahrefs has a pricing page that's very technical, and longer than most. It has different parts of the page in...
Chocolate is a fighting food
This 1942 ad Nestle ad uses a "comparative energy value" chart to make a bar of chocolate look like a...
The Contrarian Lens
Jim Bean "Back To Basics" Graffiti Ad
This was from a 1990 multi-part magazine ad campaign for Jim Bean whiskey featuring different concepts of "getting back to...
Advertising Forecast for 2021
This graph shows a prediction of where companies will be spending their ad money in 2021.
Nomatic Backpack Video Homepage
The hard part about selling online is buyers don't get a chance to test out the product and see it...
Political polarization chart
People often talk about political trends in really vague terms. This chart is great because it visualizes the data that...
Lao Tzu Quote
"If you are depressed, you are living in the past. If you are anxious, you are living in the future....
