YardZen Before/After Pic

This is a simple but effective way of showing a before/after result. Image Description The image shows a dramatic transformation...

The Exotic Lens

Image Description The image features bold, attention-grabbing headlines emphasizing exotic claims about health and beauty products. One states, "At last!...

The Problem-Agitate-Solution (PAS) Copywriting Formula

One of the simplest copywriting formulas to follow is Problem-Agitate-Solution. First, you empathize with a problem your audience has. Then,...

10 Steps to Writing Great Copy

Before hitting publish, polish up your message by running your copy through these 10 steps. Image Description The infographic titled...

The X-Factor Lens

Image Description The image features a vintage-style advertisement with bold text that reads, "Why Models Stay Young Till Sixty!" It...

The Value-First Lens

How To Create Advertising That Sells by David Ogilvy

This is David Ogilvy's most successful ad, bringing in billions of dollars of revenue for the Ogilvy & Mather advertising...

The Discovery Lens

When Working More Is A Waste Of Time

This simple image shows how working more isn't always better. After a certain amount of time, you'll start to get...

Creative Tailgaiting Billboard

This messaging in this billboard is so strong you can almost feel it. It's not necessarily selling a product, but...

The Lightbulb Lens

Image Description The image features an old-fashioned advertisement asking, "Why Haven't TV Owners Been Told These Facts?" It teases insider...

Funny Dentist Ad

This funny image instantly proves how important it is to take care of your teeth (and visit the dentist). If...

The Long-Term Lens

Image Description The image features a vintage advertisement with bold text stating, "HOW TO LIVE TO BE A HUNDRED!" It’s...

Funny Dentist Billboard

This ad does a great job of capturing attention. Instead of a picture of someone with a perfect smile (which...

The Easy-Peasy Lens

Image Description The image features a black and white illustration of a woman lying down in a relaxed pose, promoting...

Checy Caprice Print Ad

This ad does a great job of pulling out two important features and using them as their headline, while simultaneously...

Facebook Vintage Newspaper Ad

This creative newspaper ad by Brazilian ad agency Maximedia shows Facebook as if it were antique technology. The idea is...

The WARNING Lens

Image Description The image features a bold, attention-grabbing headline: "Are The Foods You Are Eating Today STARVING YOUR BRAIN?" It...

The Problem-Solver Lens

Image Description The image features a bold headline that asks, "Do You Make These Mistakes in English?" It's designed to...