Gamers use tier lists to decide which characters absolutely dominate and which ones are benchwarmers. You can steal the same system for your products. Instead of guessing what to promote, you literally rank every offer on a simple S–D tier chart like the one above. Suddenly it’s obvious which offers deserve traffic, ads, and energy… and which should quietly retire.
The psychology behind it
The colored S–D layout turns a fuzzy question—“Which offer is best?”—into a visual smack in the face. It forces you to compare offers against each other instead of in isolation. Once you see a lonely S-tier box next to a few sad C- and D-tier rows, prioritization becomes automatic. The graphic also makes it easier to explain decisions to your team, because everyone can literally see why certain offers get top billing.
How to use the S–D tier list on your offers
- Put every current offer into the grid: S, A, B, C, or D.
- Score each one on profit, demand, and delivery difficulty before you rank it.
- Push S- and A-tier offers on your homepage, in emails, and in ads.
- Either improve, bundle, or kill anything that lands in C or D.
- Revisit the chart monthly so your offer stack gets sharper over time.
Real-world tier list moves
Shopify ranks its S-tier offers as the main store plans while pushing lower-tier apps and add-ons into secondary navigation.
ClickFunnels treats its core funnel builder as an S-tier offer and relegates training courses and templates to supporting tiers.
Creative Variations
Analyzed by Swipebot
Loading analysis...
