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Skip to Level 5: 37 Assets in 60 Days

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Instagram
Copywriting
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Social Media
·
Published on Apr 16, 2026
matthgray
matthgray
Instagram
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matthgray Want us to build your personal brand machine? 37 handmade assets in 60 days. For founders doing...

This carousel is a mini masterclass in turning a random Twitter-scroller into a $50K/month founder thinking, “Why am I still at Level 2?” In nine slides it defines the pain, maps out the 5 levels of personal brand, then sells a done-for-you Level 5 machine in 60 days. Let’s break down how the visuals, levels, and numbers work together so you can steal the structure for your own offers.

How To Swipe This For Your Own Offer

Invent your own 4–6 level ladder from “chaos” to “machine,” then assign each level a clear visual: random dots, neat grid, map, waterfall, dashboard, etc. On each slide, describe the same three things: what the person is doing, what’s broken, and what result they really want. Save the full promise for the last frame: a concrete asset count, a fixed time window, and a low-friction response (DM keyword, reply with a word, click). The structure sells the upgrade before you ever pitch the service.

The Psychology Behind The 5 Levels

  • Starts with a simple bar chart of 5 levels; most founders are circled at Level 1, instantly creating status FOMO.
  • Every level slide uses sparse visuals (dots, boxes, flows) so the copy can clearly contrast chaos vs. control.
  • Levels 1–2 highlight wasted effort; Levels 3–5 show systems, maps, and automations doing the work.
  • Specific assets are named (hooks, posts, automations, funnels) to make “37 handmade assets in 60 days” feel concrete.
  • Final slide stacks the deliverables, restates the time frame, and ends with a dead-simple DM keyword CTA.

Real-World Ways To Use This Ladder

Ahrefs logo

SaaS company Ahrefs could show 5 levels of SEO, from random blog posts to a fully automated content engine, then sell their platform as the Level 5 shortcut.

ConvertKit logo

Email platform ConvertKit could map 5 levels of creator email systems and pitch their prebuilt automations as the fast path to Level 5.

Creative Variations

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