🎤 The SWIPES Email (Friday, August 1st, 2025)

Friday, August 1st, 2025 ​​​​​​
​​SwipeFile​​​​​​: Cataloging the internet’s smartest marketing.
​​​​​​CopywritingCourse​​​​​​: Optimizing all your marketing

Swipe:

Comparison charts kick ass.

Here's a really good one that shows what ​GoHighLevel​ can replace:

I love how this is displayed because it makes the user thing “I pay for all these other services, but this ONE product can replace all of them for cheaper....interesting!!”

Definitely use comparison charts in your own marketing!

Wisdom:

Most of the successful people I’ve met are REALLY GOOD AT FOCUSING on a singular goal for a long time.

This ​Tweet​ relays that:

Interesting:

This seems like an odd move from this protein bar company:

I’m sure it was thoroughly researched, but it’s a hilarious departure from David protein bars into selling David fresh....cod.

COD??? Very strange 🤔

I knot they are a protein company, and cod may be high in protein, but I'm assuming they are barking way too out of their wheelhouse here and they're eventually stop offering this.

Picture:

Hyyyyaaaaaaaa. sssseeeeemmmmaaaaaaaaaaaa

Heh heh. I "Simba'd" this cute poodle :)

Essay:

Here's how I've been using ChatGPT to track my protein, calories, and weight....pretty much by just talking to it:

I made my own ChatGPT food coach using the “ChatGPT Project” feature.

This is where you give it a set of instructions, then anytime you click on that project and ask it a question, it remembers everything you told it. I’ve been using it to lose weight and track all my food.

So I just enter what I've ate throughout the day, or what I did, like this:

To be honest it’s been so much easier to enter and log my food with ChatGPT than all the other apps I’ve used, because:
- I can just talk into my phone and it understands.
- I can take pictures and it relatively accurately logs calories.
- I can also ask it any other questions.

Here’s the prompt I used for the project instructions:

I am a 5’ 9” male, 42 years old, weigh about 183lbs, and I want to hit 170lbs in the next few weeks.

Everyday I will enter in meals I have along with the approximate calories. I will also update my weight once or several times a day.

Assuming a pound of fat is 3,500 calories, tell me how much weight I’ve lost or gained, and how much of a calorie deficit or overage I’ve gone.

Tell me with each response how much weight I’ve lost since 183lbs, and how much more I need to go to get to 170lbs.

Try it yourself, it's honestly been so awesome and way better than almost any tracking app I've used!

Splurge:

I thought this was a pretty good cold email outreach promoting a service that helps you publish a book:

This same company also had an interesting pricing page that starts at $30,000, has a $60,000 for mid-range customers, and goes up to $180,000 for their top tier.

I love a good ​three-tiered model​ as it captures your lowest end customers AND your high end customers without scaring either away:

Sincerely,

Neville Medhora - Have a happy first of August!!

P.S. Checkout some wins from Copywriting Course ​members​:

"The 1:1 personal feedback and critiques on the forum are so helpful." -DR

"Thanks for landing page feedback and rewrites. We've sold 15 tickets so far!" -JT

"Our launch was better than I'd expected! Thanks for all the feedback and rewrites!" -JG

We also do weekly Live Reviews each week....we clip them up for members to watch