🎤 The SWIPES Email (Friday, December 5th, 2025)
Friday, December 5th, 2025
SwipeFile: Inspiration for your marketing.
CopywritingCourse: Get good at selling your stuff.
Hey hey it's Neville here, writing this to you with a baby stuffed in my shirt!
Let's get started today with a marketing swipe....
Swipe:
I love me a good "text with arrows" image, and thought this one about airport etiquette was good:
The "text with arrows" thing is a great way to showcase the benefits and features of a product....all in a visual format that can be used anywhere (like on an Amazon product listing or social media).
Here's 4 more examples:
Wisdom:
Ever felt like you’re learning on the job...at least you're not this guy 😂
In the last 3 years since modern AI debuted, it's been crazy to watch people re-figure out their businesses on the fly.
With new tools some things don't change, and others change a lot.
Interesting:
This is such a funny thing that A LOT of bike companies adopted....putting a picture of a flat screen TV on the box so delivery handlers are more gentle with it!
I love when a goofy idea like this works so well that it proliferates through an entire industry.
Picture:
About a month ago we had our baby boy, and he's been really fun and amazing!
What a fun little dude 🙂
Essay:
So we're approaching 2026 and it's time to start planning it.
I'm a big fan of trying to product roadmap something out for the year, and even sometimes use a system like this for weekly progress:
BUT .....I also thinks it's super important to take some time this year to see if the product you're building is even worthwhile.
Or if you're missing something big.
For example this cautionary tale showed how a team spent $300,000 building a healthcare app...and it was great...but no one wanted it.
With AI a lot of people are able to build faster than ever, but forget that SOLVING A SPECIFIC PROBLEM is step one!!
I love this gif from retention.com that lists out the 4 biggest problems the product solves for people:
Splurge:
Random baby product I've been loving is this Lalabu Dad Shirt (no affiliation I just like it) that turns me into a human kangaroo!
I love that I can still do stuff with both hands, and my son is pressed up against me and comfortable and safe at the same time.
Fortunately I work from home so I get to see the little guy all the time, but at times when I'm on the computer I can't actively hold him, and this makes it a cinch.
Hope you have a great weekend!
Sincerely,
Neville Medhora
P.S. Checkout some wins from Copywriting Course members:
"The critiques helped me finally articulate what I do and who I help. I didn’t realize how confused my message was until I fixed it." -DB
"Learning to write copy is improving all my writing. My personal emails are clearer and getting quicker responses." -GW
"I've tried to understand copywriting for years. This course and the hands-on critiques are finally making it click." -BP
We also do weekly Live Reviews each week....we clip them up for members to watch:
