🎤 The SWIPES Email (Friday, July 17th, 2026)

Checkout​ ​​​​​​Kit​ to start a newsletter. Written by Human Neville.

Swipe:

Shoutout to Achrista for taking these pictures in Ogden, Utah where a Wendy's across a Chick-Fil-A has this sign that they're open Sunday's.

Chick-Fil-A famously is always closed on Sunday and Wendy's is like, "Come on over here instead!"

I bet they spent around $200 on that banner, but brought in WAY MORE THAN THAT in revenue from hungry people on a Sunday looking for a Chick-Fil-A fix!

Wisdom:

If you're ever trying to show someone some changes to a website (like I have to do all the time), ​this​ might be a great free tool:

You just drag a button to your bookmarks bar, and anytime you click it you can then side-by-side edit any website you're on:

Then just edit the website as you wish, and you instantly have a before & after view of the original website and the modified one!

Try it here: ​Swipefile.com/edit​

Interesting:

A guy stopped by my house and dropped me this flyer.

He basically goes around to every house in the neighborhood that has a patio (or has space to add one), knocks on the door and asks if they need a new patio.

If people aren't home he hangs this on their door:

It's a pretty clever tactic!

Picture:

My little guy is getting big and developing a fun personality now :)

Playing with toys:

Hanging out outside with dad!

STOP! look at me :-)

Father and son climbing on construction equipment while on a walk :-)

Playing on the tractor:

Drinking out of Stanley cup like his mom!

Nap time with dad :)

Essay:

Eight Sleep has long been the only game in town for cooling a bed down (without a noisy fan-based one).

But after a few years I'm FINALLY starting to see some competition for them:

I saw ads like this:

Here's on that doesn't use water at all:

I've always loved Eight Sleep's advertising, and have one myself (the Pod 3 not the new one).

Their advertising style is really nice and clean and conveys a single message through each one:

Splurge:

Seasonal advertising is very real, and nothing is more apparently seasonal in Texas where I live than a POOL!

When it's 90+ degrees outside literally every thinks:

I get soooooo many ads for pools when summer rolls around every year, and a lot of it's pretty nice advertising:

I liked this one because it shows the price of a real in-ground pool (normally no one shows prices):

Hope you enjoyed this email and hope you have a great weekend!
Sincerely,
Neville Medhora