Friday, May 15th, 2026 ​
Sponsored by​ Ahrefs​

Swipe:

I saw this ​Liquid Death Hearse​ at a festival where they were trying to get the word out about their new cola dupe flavors.

Here's probably how much it cost: • 1 used hearse: $9,000 • Custom Paint Job: $4,000 • 2 pallets of Liquid Death at wholesale price: $2,800 • Staffing: $1,000 • TOTAL: $16,800

Keep in mind this hearse will travel around the country so that's a one-time cost (it's like the Liquid Death version of the Oscar Meyer Weiner Mobile!)

I got all the flavors as a sample, but this one was BY FAR the best: Dr. Death which is their take on Dr. Pepper.

I thought this was a fun and cool way for them to promote their products!

Wisdom:

I like this quote:

"​Revenue is vanity, profit is sanity.​"

A lot of businesses brag about revenue, and that's fine, but it doesn't tell the whole story.

I've met a lot of people who have 7-figure a year businesses but they don't make any profit.

Interesting:

This is a wild chart:

Stack Overflow (a place where programmers would ask each other questions and for help) has taken a massive hit after ChatGPT came out and was able to answer all the questions people would ask:

The interesting thing about some areas of the economy is that LLM's like ChatGPT not only take the traffic, but completely invalidate the need for asking the question at all.

For a lot of programming questions people have, AI is now simply writing all the code so you literally don't even have to ask the question anymore.

Picture:

My little guy is 6 months old now and doing so much more stuff now!

Sitting in a box 📦

Figuring out how to stand up:

"Hey. You. Play with me."

Smiling guy in his little tent:

City guy:

He's like his dad and takes his sun protection very seriously 😂

Checking out the view:

His cute smile :)

Snuggs w/ dad:

Essay:

The company Coinbase cut 14% of it's staff, but what's cool is the CEO publicly put out the message to the company.

A LOT of companies have recently cut head counts, and a lot of the blame goes to AI, but I don't think that's 100% of the case.

I think during the last 5 years of work-at-home, crazy low interest rates, and rising stock prices there's been a massive expansion of over-hiring.

Now companies are reducing back down to efficient levels and cutting back.

Two main things stood out from the explanation of why they cut 14% of the company:

1.)

2.)

You can read the whole letter he sent here, it's filled with nuggets on how you might be more valuable at work:

Splurge:

A lot of companies are adding "​MCP's​" to their services.

It means "Model Context Protocol" but really it should just be called a "connector."

It means you can use ChatGPT or whatever AI to ask questions about all your data inside a service:

For example the email company ​Kit​ (which I'm using to send out this email right now) has an MCP, so I connected it to ChatGPT and now I can ask questions and it'll give me the answer, like this:

And it made me a helpful chart....which I INSTANTLY saw some mega dips in open rate.

I then promoted it to ask why these major dips happened, and it found that it was from including certain types of links that TANKED email deliverability (for example YouTube shortened links vs full links):

Another MCP I've been using with ChatGPT is ​Ahrefs​ (popular keyword research tool I use all the time) and now instead of sifting through complex reports, I can just have ChatGPT do all the work, like this:

Then it pretty much told me what to title and slug my post:

Anyways, this MCP stuff is exciting because more and more companies are allowing you to connect to their services with your AI, so you can do stuff in it quickly.

Imaging instead of logging into Google Calendar you can just tell ChatGPT "Schedule a meeting with John at 11am on Friday about the product" and it'll just do it for you.

Hope you have a great weekend!
Sincerely,
Neville Medhora