Turn Claude Into Your Strategist With 8 Frameworks

Most marketers blame Claude for poor output. The problem is the prompt. Claude isn't a search engine. It's a strategist waiting for a proper brief. Basic prompt in = basic thinking out. Real… | Tom Pestridge | 104 comments

If you talk to Claude like a search bar, you’ll get search‑bar answers. Talk to it like a strategist with a real brief, and you get campaign‑level thinking. This post shows you how to turn Claude into your on‑call CMO using eight tiny frameworks pulled straight from Tom Pestridge’s visual cheat sheet. Steal these, paste them into your prompts, and watch your “write a blog post about X” mush turn into sharp marketing strategy.

How to plug these into your prompts

Instead of asking “write an email about our SaaS,” brief Claude with one of the frameworks: “Use the P-U-S-H framework. P: [pain they feel]. U: [why it’s urgent]. S: [your product’s fix]. H: [bold hook idea]. Turn this into a 5‑sentence email.” The structure forces you to think like a strategist, and gives Claude everything it needs to reply like one.

8 frameworks that turn Claude into a strategist

A-I-M: Audience, Intent, Message – for single‑focus pieces where you want one idea to land hard.
C-L-E-A-R: Context, Lead, Emotion, Action, Result – for cold outreach and multi‑step sequences.
G-R-I-P: Goal, Reader, Idea, Proof – for scroll‑stopping social posts and hooks.
B-U-I-L-D: Brand voice, Unique position, Insight, Language, Distribution – for foundational assets and positioning.
P-U-S-H: Problem, Urgency, Solution, Hook – for ads and cold email that can’t be ignored.
F-O-C-U-S: Format, Objective, Customer, Unique angle, Signal – for full campaign briefs Claude can actually execute.
R-E-A-L: Research, Edge, Asset, Launch – for content that anticipates objections and sells.
W-I-N: Who, Insight, Next step – for tight, single‑focus prompts that drive action.

Example ways to brief Claude with these frameworks

SaaSCo asks Claude to use the F-O-C-U-S framework to draft a full Q3 campaign brief for their new feature launch.

AgencyOne feeds Claude the B-U-I-L-D framework to nail a consistent brand voice across landing pages and ads.

CreatorLabs drops the G-R-I-P framework into Claude to generate 10 viral‑angle post ideas for their next content sprint.

Creative Variations

How to plug these into your prompts

8 frameworks that turn Claude into a strategist

A-I-M: Audience, Intent, Message – for single‑focus pieces where you want one idea to land hard.
C-L-E-A-R: Context, Lead, Emotion, Action, Result – for cold outreach and multi‑step sequences.
G-R-I-P: Goal, Reader, Idea, Proof – for scroll‑stopping social posts and hooks.
B-U-I-L-D: Brand voice, Unique position, Insight, Language, Distribution – for foundational assets and positioning.
P-U-S-H: Problem, Urgency, Solution, Hook – for ads and cold email that can’t be ignored.
F-O-C-U-S: Format, Objective, Customer, Unique angle, Signal – for full campaign briefs Claude can actually execute.
R-E-A-L: Research, Edge, Asset, Launch – for content that anticipates objections and sells.
W-I-N: Who, Insight, Next step – for tight, single‑focus prompts that drive action.