What is Popular in Software Now AppSumo Chart
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Noah Kagan
Noah Kagan
Most founders still pitch features while buyers are screaming for outcomes. The AppSumo chart in this post is basically a lie detector for your product: 36% of sales go to tools that get customers, 23% to tools that literally do the work. Everything else fights for scraps. If your offer lives in the mushy middle, you’re invisible. Let’s turn your “platform” into something that sells like booked calls, leads, or done-for-you results.
Turn your product into an outcome offer
Rename your feature-heavy tool into a results-heavy promise. Instead of “outreach platform,” sell “10 qualified sales calls a month.” Instead of “AI editor,” sell “5 ready-to-publish articles per week.” Then align pricing to usage or results: per lead, per call, per video, per generated asset. Finally, bolt on a do-it-with-you or done-for-you tier where you run the tool for them. The less your customer has to manage, the more they’ll happily pay.
What the chart is really saying
- “Get me customers” and “Make the stuff for me” together grab over half the bar chart, so revenue chases direct outcomes.
- “AI agents & app builders” and “Run my business” are mid-pack, which means generic tools only win when they clearly tie to revenue or time saved.
- “Infrastructure” limps in at the smallest bar, showing nobody wants more software they must babysit.
- Offers framed as a result (leads, booked calls, content shipped) beat vague “platform” promises even with similar tech behind them.
Outcome-first positioning in the wild
Apollo positions itself around generating more meetings and pipeline, not just being a contact database.
Jasper sells finished marketing assets and campaigns instead of just an AI writing interface.
Calendly promises fewer back-and-forth emails and more booked meetings rather than a generic calendar tool.
Creative Variations
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