The Power of Persona: Dos Equis' Legendary Ad

Top Handyman Projects That Actually Pay You Back

How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic

American Express Turns a Diamond into a Punchline

The Credit Card That Sold You Jeans (and Everything Else)

The Clever Copy Behind “How to Buy Jeans”

How American Express Sold More Than Just a Card

How Dos Equis Turned a Beer Ad Into Iconic Storytelling

How Dos Equis Made Being Interesting a Lifestyle

How Dos Equis Made 'Interesting' Its Entire Brand

How American Express Used Humor to Make Trust Memorable

How American Express Used Humor to Sell Trust

How American Express Sold 'Peace of Mind' With Humor

Vintage Advertising: How American Express Sold 'Safe Spending'

The Honeymoon Advertisement That Sold Peace of Mind

Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)

How American Express Made Furniture Shopping Fun

How American Express Turned a Hairbrush Into a Status Symbol

How a Credit Card Sold the Dream of Skating

How American Express Sold Status With A Simple Tagline

The Streaming Wars Brought Piracy Back From the Dead

🎤 The SWIPES Email (Friday, January 2nd, 2026)

Friday, January 2nd, 2026 ​​​​​​SwipeFile​​​​​​: What's actually working in marketing. ​​​​​​CopywritingCourse​​​​​​: Sell your stuff better.This whole email is about various...

American Express: Turning Shopping Into Status

Company Slogan Advice

My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...