Campaign
Guinness Toucan
Buy beer
Cost
$15M
Revenue
$500M
ROI
33.3x
Timeframe
25 years
Complexity
3/5
Impact
4/5
Notes
- It has a simple visual hook.
- The toucan and pint is instantly recognizable.
- "Guinness is good for you" is short and catchy.
Posts
Clever beer print ad
Published
Aug 3, 2022
Guinness Happy Turtle
Published
Sep 6, 2022
Guinness Turns a Bird Guide into Brilliant Branding
Published
Nov 20, 2025
How Guinness Made a Toucan Sell Beer
Published
Dec 9, 2025
King’s Coronation Guinness Beer Ad
Published
May 31, 2023
The Guinness Guide to Cheese
Published
Nov 24, 2025
The Guinness Guide to Cheese: A Masterclass in Product Pairing
Published
Nov 21, 2025
The Guinness Guide to Oysters: A Masterclass in Contextual Marketing
Published
Nov 25, 2025
The Guinness Toucan Ad Series
Published
May 12, 2023
The Power of Simple, Cheerful Copy
Published
Dec 9, 2025
The Seal That Sold Guinness
Published
Dec 9, 2025
Well researched & relatable beer print ad
Published
May 1, 2022
Why This Guinness Ad Is Still Marketing Gold
Published
Dec 8, 2025Figures are directional estimates. Report a data issue.