American Express Turns a Diamond into a Punchline
This classic American Express ad grabs you in an instant. Big, bold type asks, “How to buy a diamond,” but...
The Credit Card That Sold You Jeans (and Everything Else)
This vintage American Express ad nails emotional marketing with a twist. It looks like a jeans ad at first glance—but...
The Clever Copy Behind “How to Buy Jeans”
This vintage American Express ad doesn’t actually teach you how to buy jeans—it sells you on how to *pay* for...
How American Express Sold More Than Just a Card
This vintage American Express ad nails simplicity and persuasion. It hooks you instantly with a relatable promise—‘How to buy a...
How American Express Used Humor to Make Trust Memorable
This vintage American Express ad nails a simple idea with clever humor. Rather than a boring pitch about safety, it...
How American Express Used Humor to Sell Trust
This vintage American Express ad turns a robbery scene into a confidence pitch for their Travelers Cheques. The cartoon-style image...
How American Express Sold 'Peace of Mind' With Humor
This vintage American Express ad nails the art of visual persuasion. A man struggles to carry a huge safe while...
Vintage Advertising: How American Express Sold 'Safe Spending'
This vintage American Express Travelers Cheques ad is a masterclass in combining humor, storytelling, and cultural tropes to sell trust....
The Honeymoon Advertisement That Sold Peace of Mind
This vintage American Express ad cleverly uses humor and emotion to sell financial security. A cartoon bride refuses to leave...
Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)
This vintage American Express ad nails humor and persuasion in one shot. It shows a couple standing proudly by their...
How American Express Made Furniture Shopping Fun
This vintage American Express ad grabs attention instantly. A man tilts back gleefully in a fancy rocking chair beneath the...
How American Express Turned a Hairbrush Into a Status Symbol
This vintage American Express ad doesn’t sell a brush at all—but it makes you want to swipe your card with...
How a Credit Card Sold the Dream of Skating
This vintage American Express ad looks like it’s about roller skates—but it’s really selling confidence, lifestyle, and status. The headline,...
How American Express Sold Status With A Simple Tagline
This vintage American Express ad blends prestige, practicality, and humor to sell a lifestyle, not just a credit card. With...
American Express: Turning Shopping Into Status
This vintage American Express ad is classy, confident, and perfectly targeted. The hand-drawn illustrations give it a high-end yet approachable...
What's in Store with American Express: A Lesson in Prestige Marketing
This vintage American Express ad nails the art of associating a product with prestige and access. It doesn’t just sell...