Cold Caking: Send Cakes to Book Meetings
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Cold Email is out, Cold Caking is in!!
These guys sent 20 cakes to 20 companies, and it totally worked! • $2,000 worth of cakes ($100 each) • 5 immediate responses • Each client worth around $40,000 each
With a massive rise in AI outreach tools you have to get more clever to get intros, and this totally worked!
The first time I saw "Cold Caking" in action was 15 years ago my buddy Tynan wanted to change his Twitter handle to @tynan but couldn't reach them, so he cold-caked SEVEN CAKES to their headquarters and within minutes someone changed the handle for him!
He sent 7 giant cakes to the HQ, and it worked!
I built a campaign sending boxes of chocolate ($50 each) to B2B clients resulting in $5m+ in sales:
I describe how we did it here:
Lesson to take away from this: Send "Lumpy Mail" to get it opened and viewed.
"Lumpy Mail" is when you send a piece of mail that isn't just a flat envelope.
This can be a package, or even an envelope with something "lumpy" inside like this piece of mail with a bottle opener inside:
When someone feels the envelope has something inside, they put it in the "A-Pile" versus tossing it in the garbage "B-Pile."
The 'A' Pile: Personal letters, packages, and stuff they want to open. The 'B' Pile: Stuff you just toss in the garbage.
So if you're doing any cold-outreach, consider sending "weird" physical things that people don't expect.
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alexandreessen Outreach V2 just dropped 😂 Comment «CAKE» for the guide
Cold email is boring. Cold caking is not. In the reel, a prospect walks into a meeting room and finds a full-on cake on the table with two smiling faces, a short pitch, and a QR code printed on top. It’s impossible to ignore, feels like a gift, and sneaks a sales message in under the frosting. That’s how you turn "just another outreach" into a story people tell around the office.
How to steal the cold caking play
Pick 5–10 dream accounts and send each office a branded cake with your face, one sharp line of copy, and a QR code to a booking page. Time delivery for mid-morning so the cake becomes a shared break-room event. Keep the message simple: who you help, one result, and an easy next step. The goal isn’t to feed the whole company; it’s to create a mini spectacle that makes ignoring you harder than just booking the call.
Why this cake gets meetings
- Pattern interrupt: A custom cake on a conference-room table stands out 100x more than another email in an inbox.
- Built-in reciprocity: Receiving a physical treat makes prospects feel like they should at least scan the QR and hear you out.
- Zero friction CTA: The QR code lets them jump straight from curiosity to booking without typing a URL.
- Social proof on the frosting: Faces plus a short message make the senders feel real and safe, not spammy or anonymous.
Real-world twists on the cake play
Drift famously sent prospects personalized cupcakes with handwritten notes to spark conversations with target accounts.
Sendoso helps B2B teams ship custom desserts and gifts at scale as part of multi-touch outbound campaigns.
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