Get To The Point
Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it's just...
Password Strength Image
This helpful image uses data to show how easy/hard it is to hack simple and complex passwords. It breaks down...
Have you gone noseblind?
Febreze popularized the term "noseblind" in a series of TV ads over the last 10+ years. This image is great...
Mountain Bike Decal Shop Before/After
This is from a project pitch that was made inside the Kopywriting Kourse. It's great because instead of just saying...
Verizon vs AT&T Coverage Map
This map was a central part of Verizon's ad strategy for years. By choosing a dramatic comparative advantage, Verizon doesn't...
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like "Our soap lasts twice as long". Showing...
New Years Resolutions vs. Small Habits Graph
Here's a simple graph showing how to (and how not to) make lasting positive changes in your life.
Connect The Dots Image
This is a funny image about connecting the dots, but it is actually a very good illustration showing the different...
Very scientific chart 😂
This is a very scientific chart that easily shows the cause of a problem 😂
The Art of Shaving Product Image + Benefits
Here's a great example of how to include key ingredients and their benefits all wrapped together in a classy product...
What mobile websites should look like
This is great because it highlights how bad news outlets' mobile sites are. Instead of focusing on content and usability,...
Professional translator's "past work"
Mariana Serio is a professional translator and this image is taken from her About page. It's great because it highlights...
Budweiser Let's Get Together Ad (1952)
This Budweiser ad from 1952 plays on a couple of universal truths: Democrats and Republicans have never seen eye-to-eye. Beer...
Prospect Research Diminishing Returns
This is a great way to show Sales Development Representatives how much benefit they're getting for time spent on research....
Reebok Pump Michael Chang Ad
Back in the early '90s, the Reebok Pump was just as popular as Nike's Air Jordans. Reebok had some pretty...
Neck Pain Pillow Before After
This image does a great job demonstrating why the wrong pillow and sleeping position causes neck pain. It's clean, simple,...
Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to...
Raelyn Tan's Secret Vault Image
This is from a Facebook ad for a marketer's email templates. We usually highlight images here on Swipefile.com because they're...
Boots for sale on Craigslist (before and after)
This is from the Kopywriting Kourse forum, where a member posted a rough Craigslist ad for boots and had the...
Disney's business strategy infographic (1957)
This isn't the *neatest* diagram, but it's a pretty cool one. It's a breakdown of Disney's business strategy from 1957....