Copywriting Book Giveaway resulting in 5,722 entries
Published on
This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built our business: books. Nine of my favorite copywriting books (plus a Copywriting Course shirt) are going to two lucky winners. The images you see on this page aren’t stock photos—they’re the exact book stack that sat on my desk while I learned this stuff. Want that same unfair advantage sitting on yours?
Why these visuals sell the giveaway
Every image does one job: reduce thinking. The first photo answers “What do I win?” The form screenshot answers “How do I enter?” The double‑stack prize graphic answers “How many winners?” The referral image answers “How do I improve my odds?” And the neon WIN WIN WIN shot at the bottom is the closer that screams, “Just type your email already.” That’s how you use images as mini salespeople on a giveaway page.
What the giveaway images show you
- A clear hero shot of all 9 books laid out, so you instantly know, “Oh, this is a serious bundle.”
- A simple screenshot of the entry form, making it obvious that you just drop in your email to play.
- Two side‑by‑side prize stacks labeled for TWO winners, which feels way better than a single lonely winner.
- A visual of the “share to get more entries” buttons, nudging you to spread the word for a better chance.
- Big bold BUY / WIN graphics that tie the giveaway to the Black Friday sale without any confusing fine print.
How other brands could swipe this
Copywriting Course uses one overhead shot of all 9 books to instantly communicate value without a single paragraph of explanation.
Copywriting Course stacks duplicate prize images side by side with a big “2 Winners” label to make the odds feel friendlier at a glance.
Creative Variations
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