Copywriting Books giveaway

I packaged up my top 10 favorite copywriting books in a bundle, and talked about why each was so valuable.

People would signup and share the giveaway on a page like this:

I would promote this giveaway on social media and my email list:

It ended up doing about a 400x ROI over the course of a year:

Cost: $250 in books
Return: Approx $100,000 in sales over a year from the new emails.
ROI: 400x