How To Create Advertising That Sells - David Ogilvy Ad
This heatmap of David Ogilvy’s “How to Create Advertising That Sells” is proof that design psychology can do the selling...
AWAI Brochure Ad
A person typing on a horse. That single image makes you pause. AWAI’s ad isn’t just about learning copywriting—it’s about...
Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...
Man In The Hathway Shirt Playing Cello Ad
A man in a white shirt playing the cello. Nothing exciting... until you spot the eyepatch. Suddenly, the ad transforms...
Joseph Sugarman Slippery Slope
That’s Joe Sugarman up there, one of the greatest copywriters to ever hold a mic. He’s famous for a rule...
Man In The Hathaway Shirt Classic Eye Patch Ad
In 1951, David Ogilvy sold more than shirts—he sold a story. The Hathaway ad featured a sharply dressed man with...
Man In The Hathaway Shirt Print Ad
A crisp shirt. A fancy room. A confident man. Snooze fest.But slap an eyepatch on him and—boom—you’ve got one of...