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AWAI Brochure Ad
A person typing on a horse. That single image makes you pause. AWAI’s ad isn’t just about learning copywriting—it’s about...
Ads/Print Ads/Copywriting
Jul 10, 2017
Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...
Ads/Formulas/Copywriting
Jul 10, 2017
Man In The Hathway Shirt Playing Cello Ad
A man in a white shirt playing the cello. Nothing exciting... until you spot the eyepatch. Suddenly, the ad transforms...
Ads/Print Ads/Copywriting
Jul 9, 2017
Joseph Sugarman Slippery Slope
That’s Joe Sugarman up there, one of the greatest copywriters to ever hold a mic. He’s famous for a rule...
Ads/Copywriting/Advice
Jul 9, 2017
Man In The Hathaway Shirt Classic Eye Patch Ad
In 1951, David Ogilvy sold more than shirts—he sold a story. The Hathaway ad featured a sharply dressed man with...
Ads/Print Ads/Copywriting
Jul 9, 2017
Man In The Hathaway Shirt Print Ad
A crisp shirt. A fancy room. A confident man. Snooze fest.But slap an eyepatch on him and—boom—you’ve got one of...
Ads/Print Ads/Copywriting
Jun 20, 2017