Annotated sketchbook style
They generated $390,000 in revenue!
Physical Postcard Flyer Generated $271,000 in revenue
This Texas Boathouse postcard is a perfect little lead machine. It stacks a hard-money discount with a low-friction free design...
Steal Proven Ads From The Swipefile Email
Most marketers stare at a blank screen and try to invent genius from scratch. The smart ones just open their...
Don't Let Your Team Cap Your Vision
Most founders secretly assume their team can grow into their vision. The image above slaps you with a different reality:...
Most Billion-Dollar Brands Started After 35
If you think you’re “too old” to start a massive company, this chart should punch that thought in the face....
One Bold Line, Then Conversational Long Copy
Oatly’s billboard is a masterclass in modern copy: one huge, shouty line that stops traffic, followed by a wall of...
Stay Awake For Moments Worth Losing Sleep Over
This bus-stop ad doesn’t scream about beans, blends, or bargain prices. Instead, it hits you with a giant handwritten checklist...
Confess the Swap: Turn Skepticism Into Sales
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
One Honest Billboard That Cuts Costs
Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...
Lacoste Ditches Crocodile For Endangered Species
Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...
Turn Any Camera Roll Into Daily Content
Open your camera roll and it probably looks like this image: thousands of tiny thumbnails, random food pics, receipts, screenshots,...
Show Price Upfront: Sell More Pools
This ad does something most pool builders are too scared to do: it shows the pool and the price in...
Ramen Reinvented: 25g Protein, 230 Calories
This ad takes everything you think you know about instant ramen and flips it. Bright pink background, steamy noodles, and...
Buffer's API Landing Page
You already talk to AI all day, tossing it ideas and half-written captions. With Buffer’s API, that running conversation can...
Same Price Signs Convert Airport Shoppers
Airport stores usually scream one thing: you’re about to get ripped off. That’s why this simple Brooks Brothers sign is...
Copywriting Book Giveaway resulting in 5,722 entries
This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built...
Tesla Plaid: Ferrari Performance at 95k
This side‑by‑side image is brutal: a Tesla Model S Plaid staring down a Ferrari Luce like a budget assassin. Same...
Community Events Calendar From Austin's June Lineup
Austin’s June calendar is basically a swipe file of event hooks begging to be stolen. From “Blanco Lavender Festival” to...
Type Fast, Beat the Room, Win a Porsche
Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...
Test Your Market, Follow Demand Signals
Most founders try to guess their perfect market on Day 1. The @a16z carousel shows something smarter: even giants like...
Make Competitor Fails Work For Your Brand
Ferrari rolled out its new electric concept, the Luce, and the internet immediately slammed the brakes. Instead of quietly admiring...
Let AI Pick Your Top Performing Emails
You don’t need another spreadsheet to find your winning emails. You just need to ask your AI. The screenshot from...
Make AI Your Email Marketing Manager
You’re staring at a blank email editor again, wondering what to send. Meanwhile, the image above shows Kit’s AI casually...