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Headline Formula "Who Else"
A headline formula from the early 1900s still makes people stop scrolling: “Who else wants…”. It works because it feels...
Ads/Formulas/Copywriting
Jul 12, 2017
Headline Formula for Product
Most product descriptions make you yawn. But this tiny formula turns your product into a lightning bolt of clarity and...
Formulas/Copywriting/Advice
Jul 12, 2017
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him interested 3. Third, make him desire what you are selling 4. Compel him to take whatever action is needed to get whatever it is you are selling.”— Gary Halbert, The Boron Letters
Ads/Formulas/Copywriting
Jul 12, 2017
Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...
Ads/Formulas/Copywriting
Jul 10, 2017
