🎤 The SWIPES Email (Friday, April 17th, 2026)
This email written by hand, outside:
Swipe:
I like this "timeline ad" that shows exactly what happens if you buy this tax reduction service:
I actually LOVE the concept of including timelines for your product/service to show what will happen after a purchase.
Here's a few other timeline examples:
Use timelines :)
Wisdom:
Kunal Das breaks down how $1m+ B2B sales actually happen behind the scenes… from warm intros and executive dinners to year-long deal cycles and aggressive follow-ups.
A GREAT interview if you sell medium to large si.ed companies!!! (Maybe not as helpful if you don't).
Interesting:
Perplexity (an AI search engine company) did a super smart campaign:
Instead of spending $1,000,000 in ads, they are giving away $1,000,000 to someone to BUILD a company using their products.
This has been going mega viral, with tons of signups to Perplexity, and getting mega attention!
Great use of $1,000,000 of marketing budget.
Picture:
Someone posted a picture of Austin's skyline taken 10 years apart recently, and it's pretty dramatic!
I actually took a similar pic a while ago:
In the last decade or so, mmaannnyyy companies have moved to Austin, turning it from a sleepy little college town to a place where you can actually have a career:
Tesla, Oracle, Apple, Google, Amazon, Samsung Electronics, IBM, Meta, SpaceX, Boring Company, Move, NinjaOne, Digital Realty, ZT Systems, Flex, PEAK6, NXP, IntraBio, Amazon Web Services, Google Cloud....(and more)....
This was a picture taken from my bedroom balcony last week:
Super imposed onto that last comparison photo I took:
So cool to see the progress of Austin!!
Essay:
A cool way of displaying data is "real world photo as a chart" kind of like these:
Steak doneness chart:
Population charted over a map:
Splurge:
This article by Jason Cohen (founder of 2 separate billion dollar companies) goes through several questions you can ask to improve your business:
Here's some questions extracted from the article:
• If you had to 10x your price, what would you need to change to justify it?
• Which subset of customers would actually want something that expensive?
• What if you couldn’t use your current primary growth channel?
• If a competitor copied everything you do, how would you still win?
• What if you could only ship one feature per year?
• What if you had to make the product 10x simpler?
• What if you had unlimited demand—what breaks?
• What would make customers brag about using your product?
• What if you charged only for outcomes, not usage?
• What is the coolest possible version of this product?
Hope you have a great weekend!
Sincerely,
Neville Medhora
