🎤 The SWIPES Email (Friday, April 17th, 2026)

This email written by hand, outside:

Swipe:

I like this "timeline ad" that shows exactly what happens if you buy this tax reduction service:

I actually LOVE the concept of including timelines for your product/service to show what will happen after a purchase.

Here's a few other timeline examples:

​Hack-a-thon timeline:​

​Lifespan timeline:​

​Life of a project timeline:​

Use timelines :)

Wisdom:

​Kunal Das​ breaks down how $1m+ B2B sales actually happen behind the scenes… from warm intros and executive dinners to year-long deal cycles and aggressive follow-ups.

A GREAT interview if you sell medium to large si.ed companies!!! (Maybe not as helpful if you don't).

Interesting:

Perplexity (an AI search engine company) did a super smart campaign:

Instead of spending $1,000,000 in ads, they are ​giving away $1,000,000 to someone to BUILD a company​ using their products.

This has been going mega viral, with tons of signups to Perplexity, and getting mega attention!

Great use of $1,000,000 of marketing budget.

Picture:

Someone posted a picture of Austin's skyline taken 10 years apart recently, and it's pretty dramatic!

I actually took a similar pic a while ago:

In the last decade or so, mmaannnyyy companies have moved to Austin, turning it from a sleepy little college town to a place where you can actually have a career:

Tesla, Oracle, Apple, Google, Amazon, Samsung Electronics, IBM, Meta, SpaceX, Boring Company, Move, NinjaOne, Digital Realty, ZT Systems, Flex, PEAK6, NXP, IntraBio, Amazon Web Services, Google Cloud....(and more)....

This was a picture taken from my bedroom balcony last week:

Super imposed onto that last comparison photo I took:

So cool to see the progress of Austin!!

Essay:

A cool way of displaying data is "real world photo as a chart" kind of like these:

Steak doneness chart:

Population charted over a map:

Splurge:

​This article​ by Jason Cohen (founder of 2 separate billion dollar companies) goes through several questions you can ask to improve your business:

Here's some questions extracted from ​the article​:

• If you had to 10x your price, what would you need to change to justify it?

• Which subset of customers would actually want something that expensive?

• What if you couldn’t use your current primary growth channel?

• If a competitor copied everything you do, how would you still win?

• What if you could only ship one feature per year?

• What if you had to make the product 10x simpler?

• What if you had unlimited demand—what breaks?

• What would make customers brag about using your product?

• What if you charged only for outcomes, not usage?

• What is the coolest possible version of this product?

Hope you have a great weekend!
Sincerely,
Neville Medhora