Local business A-Frame marketing
Saw a good example of local business marketing while driving in Houston: It's a simple A-Frame this window cleaner puts...
Car Detailing Flyer Hangar
People like this secretly kill it but rarely post how they do it (I know bc a lot of them...
Copywriting in real life for cat poster
Copywriting in real life: • Meh Headline: “Lost Cat” • Great Headline: “Dude Where’s My Cat?” Something that stands out...
Life After Death Warning Sign
I went to a big house out in the burbs of Austin, TX and saw this sign on the gate...
Guy walks around with QR code on hoodie
This would be such a cool experiment to try out. Walk around in public with a QR code and see...
Speak French, Visit France. Speak English, Visit the World.
What a cool advertisement displaying the value of learning English:
I put up a billboard
As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy...
Reptile Expo Sign Placement
Do you think this “Reptile Expo” sign was placed here because: 1.) It’s a busy intersection. -or- 2.) There’s a...
IRL Facebook Marketplace
It doesn’t get simpler than writing out you’ve got a yard sale than a flipped over cardboard box and Sharpie!
Neville MedhoraBook Split Test: Rob Roseman’s WTF Divorce Journal
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram...
Get Dang Billboard
If you’ve got a badass name, you gotta use it 😂 I see this guys billboard all over Austin.
Injured? Good!
This billboard is simple and totally brilliant! Plot Twist: It’s not real, it was just a fun Reddit thread, but...
AirBnB revenue went up after painting house black
This guys AirBnB revenue went up after painting his rental house black. This was in Mt Hood, Oregon. Original post...
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Hot shingles billboard
Client: “It’s hard to get attention for a roofing company.” Copywriter: “Hold my beer.”
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Noah KaganBook Split Testing: Noah Kagan’s Million Dollar Weekend
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...
Art + Driveway Sign
Two Birds with One Stone: Cool 80’s looking driveway art plus a “Don’t Block My Driveway” sign in one
Flyer advertising in the wild
I love seeing local flyers like this in the wild. $2 worth of printing + $2 worth of tape =...
The Sphere in Las Vegas
I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here's...
Las Vegas Sphere QR Code
My dream marketing experiment: Put a QR code on the Las Vegas Sphere and see how many people click it.
Conference table flyers
At a conference this guy found out if you place a stack of flyers on a table, no one takes...
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far...
Hilariously good lawyer billboard 😂
Visiting Houston this weekend I happened to drive by this amazing billboard. Of the hundred other lawyer billboards I saw...
Super simple private chef and meal prep flyer
Sometimes you don’t need a TON of text…in fact this simple flyer is super minimal and targeted to where it’s...