13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.” His hand was turned...
Burberry logo going from simple to complex design
Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from...
Use images for math formulas
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring. Instead make them into “Visual...
Simple visual + callout Twitter Ad
One of my favorite ways to demonstrate a product in an image is: Picture + Callout Text This simple Monos...
List of psychological triggers that make people buy
Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...
I used my iPhone as a webcam
Speaking of pictures....I used my iPhone as a webcam for the first time and it's amazing. The quality seems higher...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
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1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
AIDA is still the best
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has. This pie crust ad...
Take small steps
This image is a cool demonstration why it’s better to take smaller steps. Instead of “I want to make $1,000,000...
Pricing the process, not the output
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like...
The Wright Brothers Bicycle Ad
The Wright Brothers funded the development of the first powered airplane with their bike shop. This was the simple ad...
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...
Budweiser “don’t add salt” Ad
Some people used to add a little sprinkle of salt to the head of their beers to make it more...
Cool Econoline Van Ad
This Ford Econoline ad didn’t need many words…rather it just showed this cool-ass looking van on the beach. Also the...
Much information, Very Small Space, Many Educational
This cool graphic packs tons of of cooking knowledge into a super easy graphic. I never knew what a lot...
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...