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q1bgukt03i3fic1rgzghh61q3azv-1779631239804.png

Ditch Trophy Bragging, Sell Authentic Coffee

This Dilworth Coffee ad doesn’t brag about medals or barista championships. It literally spikes a giant coffee cup in mid-air...

Ads/Copywriting/Headlines
May 25, 2026
aymanalabdul
Ayman Al-Abdullah 🧱
@aymanalabdul

The most useful reframe I've given my CEOs in 2026:

A month is now a year

Everything you used to plan in 12 months, you now have 30 days to execute

One Tuesday update from Anthropic or OpenAI can decimate your business model

...

Posted by Ayman Al-AbdullahAyman Al-Abdullah

Stop Planning Years, Run 30 Day Sprints

Stop pretending you can see three years into the future when you can barely see three weeks ahead. AI is...

Wisdom/Tweets/Advice
May 25, 2026
Video

Sell More With Real Human Stories

If your marketing sounds like a brochure, people tune out. If it sounds like a real human telling a real...

Copywriting/Before & After/Videos
May 25, 2026
from-4b-to-900b-anthropics-valuation-surge-e26ce1f1.png

From $4B To $900B: Anthropic's Valuation Surge

That chart looks fake at first glance. Anthropic’s valuation goes from a tiny blue sliver at $4.1B to a screaming...

Copywriting/Design/Data
May 24, 2026
clearform-pool-co-custom-pool-builder-in-austin-tx-1779465706395.png

See Exact Pool Prices Before You Call

Most pool builders treat pricing like a state secret. Clearform Pool Co. flips that script by showing you real Austin...

Ads/Copywriting/Pricing
May 24, 2026
turn-a-condiment-into-a-cultural-moment-cover

Turn A Condiment Into A Cultural Moment

Chipotle just did something evil-genius: they turned a tiny cup of cilantro lime sauce into a world-shaking event. The post...

Ads/Instagram/Copywriting
May 23, 2026
say-less-gen-z-copy-that-sells-cover
Carousel

Say Less: Gen Z Copy That Sells

Gen Z doesn’t want your poetic paragraph about handwoven twine. They want a friend yelling in the group chat: buy...

Ads/Instagram/Copywriting
May 23, 2026
say-less-sell-more-gen-z-copy-cover
Carousel

Say Less, Sell More: Gen Z Copy

This U‑Haul Instagram carousel is a masterclass in how Gen Z translates dusty corporate copy into scroll-stopping slang. On the...

Ads/Make Your Own Swipe/Instagram
May 23, 2026
most-elite-athletes-specialize-in-mid-teens-cover
Carousel

Most Elite Athletes Specialize in Mid-Teens

Parents think the path to the Olympics starts at age four with private coaching, year‑round leagues, and no off‑season. This...

Instagram/Motivation/Data
May 22, 2026
Ad
cash-out-digital-media-while-its-hot-6d4ba541.png

Cash Out Digital Media While It's Hot

Digital media valuations used to be rocket fuel. The chart here is what happens after the rocket runs out. Once-hyped...

Ads/Money/Data
May 22, 2026
stop-treating-homepage-like-a-landing-page-95ec63aa.jpg

Stop Treating Homepage Like A Landing Page

Most sites quietly kill their conversions by turning the homepage into a giant, confused landing page. The graphic above spells...

Copywriting/Home Pages/Design
May 22, 2026
swipes-email-madmen-style-banner.png
Posted by Neville MedhoraNeville Medhora

🎤 The SWIPES Email (Friday, May 22nd, 2026)

Sponsored by​ Ahrefs​​​​​​ All human-written email. I am currently writing this from my car on Thursday afternoon as I'm driving...

SWIPES Email/Newsletter
May 21, 2026
turn-stuffy-pr-copy-into-gen-z-speak-bff1bc89.jpg

Turn Stuffy PR Copy Into Gen Z Speak

This American Express mockup shows the glow‑up from stiff Millennial PR to chaotic‑good Gen Z social. Same Gold Card. Same...

Copywriting/Images/Advice
May 21, 2026
sell-contrast-therapy-with-one-dual-system-3bac75cf.jpg

Sell Contrast Therapy With One Dual System

This image sells contrast therapy without a single bullet point. Two sleek steel tubs, two relaxed people, one bold line...

Ads/Copywriting/Headlines
May 21, 2026
businessbarista
Alex Lieberman
@businessbarista

Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.

Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...

Posted by Alex LiebermanAlex Lieberman

Founder Mode Over FOMO: Real AI Leadership

AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...

Wisdom/Motivation/Tweets
May 21, 2026
thesamparr
Sam Parr
@thesamparr

The single skill that has impacted my business career more than anything was copywriting.

Specifically AIDA - attention, interest, desire, action.

PS: I stole this example from @nevmed.

He’s been my #1 copywriting influence. And Frankly, personal influence.

...

Posted by Sam ParrSam Parr

Steal This AIDA Formula For Conversions

AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...

Ads/Copywriting/Emails
May 20, 2026
use-apples-crazy-ones-copy-formula-2e1ce690.png

Use Apple’s 'Crazy Ones' Copy Formula

Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....

Ads/Make Your Own Swipe/Formulas
May 20, 2026
use-fake-rebrands-to-spark-viral-engagement-cover
Carousel

Use Fake Rebrands To Spark Viral Engagement

Fake rebrands are the new meme template, and Spotify accidentally handed brands a cheat code. One glittery disco-ball app icon...

Instagram/Copywriting/Images
May 20, 2026
fix-bot-crawl-issues-with-http-status-codes-1779140255183.png

Fix Bot Crawl Issues with HTTP Status Codes

If Googlebot keeps face-planting into 404s on your site, you don’t have an SEO problem, you have a status-code problem....

Data/SEO/Advice
May 19, 2026
Ad
611b0789d952350df5e37b6d46be15a2-1779069404597.jpg

Control Reading Order With Typography

Typography is not decoration, it’s traffic control for eyeballs. This poster proves you can boss readers around without a single...

Copywriting/Design/Headlines
May 19, 2026
use-a-shocking-headline-then-reassure-9c8a6913.png

Use A Shocking Headline Then Reassure

Most headlines are so safe they’re invisible. This Frost Bank ad does the opposite: it punches you in the gut,...

Ads/Copywriting/Headlines
May 19, 2026
contrarian-headline-that-sells-human-service-2ce80cfd.png

Contrarian Headline That Sells Human Service

This ad sells human service with a deliciously contrarian punch in the face: it starts by trashing its own category....

Ads/Copywriting/Design
May 18, 2026
Video

Swipe Elon's Next Billion-Dollar Marketing Play

Elon doesn’t make products, he makes movements. That’s why every “launch” he does feels more like a cultural event than...

Ads/Wisdom/Copywriting
May 18, 2026
full-stack-reality-12-hidden-production-layers-7775d822.jpg

Full Stack Reality: 12 Hidden Production Layers

Most devs think full‑stack means tossing some React on top of a Node server and calling it a day. The...

Software/Design/Images
May 18, 2026
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