
The image shows two grids of squares. In the top grid, every square is blue: every dream active, every project running, your attention sliced into confetti. In the bottom grid, just one blue square moves steadily to the right. Same number of squares, totally different life outcome.
Amazon started with one clear square (online books) before expanding into every product, cloud services, and media.
ConvertKit focused on being the best email tool for creators before branching into commerce and audience tools.