The Wealth Pyramid: Why Market Size Matters

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This chart breaks down global wealth tiers by how many people are in each. From billionaires at the top (3,000) to those with under $10K (2.3 billion), it’s a reminder that not every market is equally sized—or equally valuable.

Marketing Analysis

Marketers often chase “premium” customers, but numbers like these highlight the real math of demand. The ultra-wealthy are few. The middle and lower tiers? Billions strong. Your pricing, positioning, and message should match the tier you actually serve.

Why It Works

  • Visualizes scarcity and scale instantly
  • Highlights target segmentation opportunities
  • Shows where the volume really exists
  • Great cue for pricing strategy and brand positioning

Creative Variations

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