Neville Medhora🎤 The SWIPES Email (Friday, December 12th, 2025)
Friday, December 12th, 2025 SwipeFile: Inspiration for your marketing. CopywritingCourse: Get good at selling your stuff.Let's jump in with...
VW Ad: When “It Couldn’t Be Done” Sells Better Than Bragging
This classic Volkswagen Beetle ad with basketball giant Wilt Chamberlain shows off brilliant honesty in advertising. Instead of pretending their...
The Ad That Made “Small” Cool
This classic VW Beetle ad flipped all car marketing on its head. While every other brand shouted about power and...
The Law of Distribution Arbitrage
Every marketing channel starts hot, then cools fast. David Sacks nailed it: once everyone copies a distribution trick, it stops...
VW Shows the Power of “Proof You Can See”
This vintage Volkswagen ad is a masterclass in visual proof. Instead of just telling people VW parts are easy to...
App takes normal photos and uses AI to make “restaurant quality photos”
Ever notice how a quick change in photo style can make the same dish look way more appetizing? This image...
The Power of “Going, Going…”
This vintage VW Beetle ad makes minimalism do the heavy lifting. One image, three words, and a clever twist on...
The Ad That Turned “Lemon” Into Gold
This 1960s Volkswagen Beetle ad is one of the boldest headlines ever printed: “Lemon.” It flips a negative word into...
The Power of Simple, Cheerful Copy
This classic Guinness ad nails the art of keeping things simple and joyful. A happy toucan, a smiling man, and...
The Seal That Sold Guinness
This classic Guinness ad nails memorability with humor and visual storytelling. A zookeeper chases a seal balancing a pint—simple, funny,...
How Guinness Made a Toucan Sell Beer
Guinness nailed simple, memorable advertising with this old-school toucan ad. Just one image and a few words make the brand...
Why This Guinness Ad Is Still Marketing Gold
This Guinness ad nails something most modern campaigns forget: pure visual joy. The image of flying toucans balancing pints in...
The Ad That Flipped the Script on Masculinity
This Daihatsu Hijet ad takes a cheeky jab at traditional car marketing. Instead of selling “sex appeal,” it celebrates practicality...
This Van Outsmarted Lamborghini’s Marketing
Sometimes the best way to sell is to poke fun at your competition. Daihatsu’s ad claims their van “picks up...
Porsche Makes Luxury Feel Guilt-Free
This ad nails emotional reframing. Porsche takes something often seen as selfish—buying a sports car—and spins it into an act...
eCommerceFuel pricing page
This pricing table nails how to sell value instead of features. It’s not just a list of deliverables—it’s a transformation...
Everyone Has Leases. But No One Else Has Porsches.
This Porsche ad nails the art of exclusivity. It takes something ordinary (leasing a car) and flips it into something...
Porsche Makes Health Sound Fast
Sometimes the best way to sell luxury? Don’t sell it. Instead, make it sound like common sense. That’s exactly what...
Beat the Tax, Beat Everyone Else
This Porsche ad nails the magic of using urgency and status in one clean shot. The headline “Beat the luxury...
The Ultimate Souvenir: A Porsche
Ever notice how this Porsche ad makes you feel a little boring for just taking travel photos? That’s intentional genius....
Eight sleep email gif targeting specific customers
The eight sleep email it came from: This image nails personalization with just one word: “Dear” It feels like a...
Porsche Ad That Passes Every Test
Porsche nailed this ad by mixing speed, wit, and subtle bragging rights into one perfect line: “Appearing soon in a...
Neville Medhora🎤 The SWIPES Email (Friday, December 5th, 2025)
Friday, December 5th, 2025 SwipeFile: Inspiration for your marketing.CopywritingCourse: Get good at selling your stuff.Hey hey it's Neville here,...
What Podcasting’s Gender Split Teaches About Audience Fit
This chart from Chartr shows a wild stat: while men dominate most podcast genres, women actually lead in True Crime....
