Build Stuff. Talk To Users. Ship Faster.
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On a wooden desk sit two brass nameplates: BUILD STUFF and TALK TO USERS. That’s the whole playbook. No funnel diagram, no 40‑slide roadmap, just two shiny reminders staring you in the face. If you follow those plates, you automatically get the third line of the title: Ship faster.
Your 3-Line Roadmap
Put your own version of those brass plates where you work. Each morning ask: What am I building today, and which users will I talk to about it? Do only those two things on repeat and shipping faster stops being a strategy and starts being your default speed.
The Psychology Behind The Brass Plates
- Physical plaques turn vague goals into concrete daily commands you can’t ignore.
- Two short phrases create a tight loop: make something, then validate it with real people.
- The simplicity kills excuses—if it doesn’t help you build or talk to users, it’s probably busywork.
Real Teams Using This Loop
Basecamp runs tiny cycles where the team builds a small slice of the product, shows it to customers, and then decides what to ship next.
Superhuman famously interviewed hundreds of users while iterating on their email client so they could keep building only what heavy users begged for.
Creative Variations
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