13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.” His hand was turned...
Burberry logo going from simple to complex design
Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from...
Use images for math formulas
Sometimes in marketing math formulas are used, but they can sometimes be dry or boring. Instead make them into “Visual...
Simple visual + callout Twitter Ad
One of my favorite ways to demonstrate a product in an image is: Picture + Callout Text This simple Monos...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has. This pie crust ad...
Take small steps
This image is a cool demonstration why it’s better to take smaller steps. Instead of “I want to make $1,000,000...
Pricing the process, not the output
As I’ve watched people move up the food chain from freelancer → agency owner, they will start pricing more like...
Much information, Very Small Space, Many Educational
This cool graphic packs tons of of cooking knowledge into a super easy graphic. I never knew what a lot...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...
Meme Ad from HeroPost
This ad takes shots at the competitors by using this meme format. If you’re a Hootsuite, Sendible, or Loomly user...
Support your favorite business for free
I thought this image was awesome because it teaches you something really cool in one Instagram square…and makes it look...
Bruce Lee Workout
I like how this image starts with a picture of Bruce Lee, and the corresponding workouts he does. It gives...
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ...
Removing Stains Simple Guide
I know this chart is simple and easy to use, because I had a stain I couldn’t get out, and...
Apple’s Revenue Chart VS Tech Companies
The format of this chart easily demonstrates how Apple’s 2022 revenue was the combined revenue of alllll these big tech...
1978 Ford Pinto Ad
This ad has no copy or anything…just an awesome visual of the product!
Survive a Dog Attack Guide
I enjoy seeing lots of information in a small area, and this “surviving a dog attack” guide fits the bill....
King’s Coronation Guinness Beer Ad
What a fun and clever ad from Guinness!