Great headline for weight loss app

Lose It! nails the “make it sound easy” formula. Their headline says exactly what the app does, using short, snappy phrases that make it effortless to understand.

Why this ad works

• Rule of 3: “Say it. Snap it. Scan it.” sticks in your head because our brains love trios.
• Show, don’t tell: The image visually confirms the promise — you literally see someone doing it.
• Clarity sells: Anyone can read this in two seconds and know what to do next.
• Action-oriented: Every verb is about doing something simple.

Examples of this in action

• Nike: “Just Do It.”
• McDonald’s: “I’m Lovin’ It.”
• Trello: “Organize. Plan. Share.”
• Grammarly: “Write Clearly. Sound Confident.”

Simplicity wins. Every time.