We don’t use an agency management tool
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This meme nails the exact moment a small agency realizes they've outgrown their spreadsheet system. It’s funny because it’s true. That nervous side-eye perfectly captures the “uh oh” moment when a growing team suddenly needs structure.
Why this ad works
- Uses humor to lower defenses and make the point stick
- Visual punchline tells the story faster than text ever could
- Relatable pain for agencies sitting on the edge of chaos
- Turns anxiety into a natural setup for the product’s solution
Real-world parallels
- Slack made fun of endless email chains to sell chat.
- Asana memes about lost tasks to pitch organization.
- QuickBooks ads joke about “shoebox accounting” pain points.
- Monday.com shows chaotic whiteboards to highlight control.
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