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Wrangler-Jeans-Ad

1975 “Recession Copy” for Wrangler Jeans Ad

This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...

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Mar 3, 2023
lifesavers-ad

Fun 1950’s Life Savers Ad

This is a “brand awareness campaign” from Life Savers in the 1950’s. I love the colors and imagery on this...

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Mar 2, 2023
Meaning-of-life

Meaning of life according to a bunch of different philosophers

This is a fun diagram showing the meaning of life for different theories and philosophies. A perfect combo of images...

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Wisdom
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Advice
Mar 1, 2023
Swanson-3-Course-TV-dinner

Swanson “3 Course” TV dinner

Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is...

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Feb 27, 2023
1972-print-ad-with-good-image-but-bad-everything-else

1972 print ad with good image but bad everything else

I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on...

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Feb 26, 2023
Keep-an-avocado-from-turning-brown

Keep an avocado from turning brown

This combination of images and callout text taught me something I never knew: Several ways to keep an avocado nice...

Images
Advice
Feb 25, 2023
Nippon-Beer-Ad-1912

Beautiful Nippon Beer Ad from 1912

This ad is more a “brand awareness” play, and has beautiful artwork! Image Description A vintage Nippon beer ad from...

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Feb 24, 2023
Great-unsubscribe-email-from-drizly

Great unsubscribe email from Drizly

Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...

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Essay
Copywriting
Emails
Headlines
Images
Feb 22, 2023
The Quiet Toy Crayola Ad

“The Quiet Toy” Crayola Ad

Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...

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Wisdom
Copywriting
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Feb 21, 2023
clever-barilla-pasta-fireworks-ad

Clever Barilla Pasta “Fireworks” Ad

Love the clever use of pasta in the shape of a fireworks for this “Happy New Year” ad from Barilla!...

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Funny and Weird
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Feb 20, 2023
hair-types-simple-graphic

12 Major Hair Types Simple Graphic

There’s a lot of different hair types, but this chart makes classifying them very simple with examples of each. Image...

Data
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Advice
Feb 19, 2023
Twitter-ad-for-a-coffee-company

Simple Twitter Ad for a coffee company

This Twitter Ad uses a simple and image and callout to explain the benefits of this coffee. Image Description The...

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Tweets
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Feb 16, 2023
Mohs-Hardness-Scale-helpful-chart

Mohs Hardness Scale helpful chart

This shows a lot of helpful data in one simple-to-read chart. I also love how it relates hardness to everyday...

Data
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Advice
Feb 15, 2023
Surgical-terms-explained

Surgical terms explained in quick graphic

This interesting little scribble shows you the different endings of surgical terms, and what they mean. I learned something from...

Copywriting
Images
Advice
Feb 14, 2023
Bathroom-remodeling-ad

Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad

This ad uses a “Before and After” format but with specific times that demonstrate how fast they can remodel a...

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Before and After
Social Proof
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Testimonials
Feb 13, 2023
control-puzzle-chart

What you can (and can’t) control puzzle chart

This chart is much like The Circle of Influence Concept except displayed as a “puzzle chart” of the mind. Image...

Motivation
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Advice
Feb 13, 2023
1986-honda-helix-ad

1986 Honda Helix Ad - YUCK!

This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this...

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Feb 12, 2023
bathroom-remodeling-before-after-instagram-ad

Bathroom remodeling before & after Instagram ad

This simple one-image ad shows a great before/after example of shower that was old, but has been remodelled. Image Description...

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Instagram
Before and After
Social Proof
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Feb 11, 2023
1977-old-faithful-and-new-faithful-volkswagen-ad

1977 Old Faithful and New Faithful Volkswagen Ad

This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars...

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Copywriting
Before and After
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Feb 10, 2023
cast-iron-skillet-rules-chart

Using a cast iron skillet rules chart

This helpful magazine guide is so good you can almost cut it out of the magazine and frame it! It...

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Feb 9, 2023