Latest
dogue-magazine

LOL "Dogue Magazine" Cover

This isn’t a Vogue cover. It’s “DOGUE.” And yet… it feels totally real. That’s the magic of good design and...

Ads/Copywriting/Funny and Weird
Feb 3, 2021
wine-twitter-ad

Great sponsored ad by a wine company on Twitter

This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...

Ads/Copywriting/Advertorials
Feb 3, 2021
testimonial-before-after

Cool Before/After From Text To Video

Look at this side-by-side. On the left, text testimonials. On the right, video testimonials. You can practically feel the difference....

Before and After/Videos/Data
Jan 28, 2021
tacklebox-pricing

TackleBox Cohort 2-Tiered Pricing

This table from Tacklebox shows how a single visual can explain complex offerings in seconds. It compares two products—their 7-week...

Copywriting/Pricing/Data
Jan 20, 2021
Nike-Print-Ad

Nike Zoom HyperRev Print Ad

Nike’s ad nails the balance between sleek design and clear communication. Every arrow and label tells you exactly why this...

Ads/Print Ads/Copywriting
Jan 15, 2021
amazon-before-and-after

Amazon's first landing page to now.

Amazon’s first landing page looked like a college homework project: plain, gray, and full of text. Today’s version looks like...

Data/Images/Sales Pages
Jan 8, 2021
HelloFresh-Recipe-Boxes

HelloFresh sales page

The HelloFresh sales page is a masterclass in simplicity and persuasion. It grabs attention with a big, juicy offer —...

Copywriting/Pricing/Images
Jan 7, 2021
how-i-get-fat-baking-pie-chart

Pie chart showing "How I Get Fat Baking"

This cartoon “pie” chart nails a universal truth with humor: we eat way more “testing” our baking than actually eating...

Copywriting/Funny and Weird/Images
Jan 1, 2021
yearly-content-plan

Yearly business improvement plan

Most people try to “fix everything” in their business at once. Big mistake. This image shows a saner path: improve...

Data/Images/Advice
Dec 30, 2020
Ad
cheeze wiz -1965 ad

Cheez Wiz 1965 Good Housekeeping Ad

This Cheez Whiz ad from 1965 nailed one big idea: versatility. Just one jar could upgrade any bread into a...

Ads/Copywriting/Images
Dec 23, 2020
wendy's call out hamburger -1979

Wendy's 1979 Hamburger Newspaper Ad

Wendy’s nailed transparency before it was trendy. This 1979 “Hot ’n Juicy Explained” ad broke down exactly what made their...

Ads/Print Ads/Copywriting
Dec 23, 2020
ikea-sleep-ad

Clever IKEA Sleep Ad

IKEA turned an everyday product—pillows—into something people instantly crave: better sleep. The ad shows a pill bottle labeled “Sleep,” but...

Ads/Print Ads/Copywriting
Dec 20, 2020
thinking-about-writing-chart

Funny Chart About Writing Ideas Out

We’ve all been there. Lying in bed at 2AM, thinking we just cracked the marketing code of the century. Everything...

Ads/Copywriting/Funny and Weird
Dec 19, 2020
miller-shirts-ad

Miller Shirts Ad Using Only Imagery and Pricing

When your product is the visual, let the picture speak. This old Miller Rodeo Shirts ad nails it — no...

Ads/Print Ads/Pricing
Dec 18, 2020
ford-big-small-van-ad

Ford Regular Vs Giant Vans Ad with Great Imagery

This vintage Ford ad nails one concept perfectly: visual proof beats lengthy explanations. Instead of listing specs about cubic feet...

Ads/Print Ads/Copywriting
Dec 17, 2020
austin-shoe-hospital-before-after

Austin Shoe Hospital Email with Before/After Pics

Austin Shoe Hospital nailed it with this email. Instead of paragraphs explaining their services, they simply showed shoes before and...

Before and After/Emails/Images
Dec 17, 2020
a-b-test-between-images
Posted by Neville MedhoraNeville Medhora

Image in iMac vs image in Zoom and MacBook Air

A/B tests tell the truth. This one showed that a mock Zoom screenshot outperformed a clean photo wrapped in an...

Ads/Data/Images
Dec 9, 2020
microsoft teams vs slack

Microsoft Teams vs Slack

This chart tells a big story fast. Slack built a product people loved. Microsoft built a distribution machine. The result?...

Data/Images/Advice
Dec 7, 2020
coke-post-thanksgiving-1978

Coke "Post Thanksgiving" Ad with Image Markup

Most brands stop marketing after the big holiday. Coke didn’t. This 1978 ad shows exactly how to extend a moment—taking...

Ads/Print Ads/Copywriting
Dec 5, 2020
Ad
Brand-Ambassador-Management-Software-CrewFire

CrewFire nice and clean homepage

CrewFire’s homepage is a masterclass in clean, no-fluff design. It reads like a smooth elevator pitch: what the product does,...

Copywriting/Home Pages/SaaS Pages
Dec 4, 2020
best-time-for-braces

"Best Time For Braces" clever billboard

This dentist nailed pandemic humor with one clever billboard: “Best time ever to get braces!” while showing a masked woman...

Ads/Copywriting/Outdoor Advertising
Dec 2, 2020
1-s2.0-S014976340700070X-gr3

Brain density of humans vs elephants vs chimpanzees image

Ever try explaining a complicated concept and lose people halfway through? This image nails how to do it right. It...

Ads/Videos/Images
Dec 2, 2020
athletic vs regular fit shirts

Regular Fit vs Athletic Fit Shirts

Look at this photo. Two men, same setting, same shirt color... totally different results. The left one looks like he...

Ads/Before and After/Images
Nov 30, 2020
how-to-argue

How To Argue Hierarchy Pyramid

This visual nails it. Paul Graham’s “Hierarchy of Disagreement” shows how arguments level up—from dumb insults to smart refutations. Marketers...

Copywriting/Data/Images
Nov 30, 2020

Command Palette

Search for a command to run...