Ditch The Generator For $695 Backup
Published on
If your “backup power plan” is a $13k fuel-guzzling generator, this ad should sting a little. The image pits a chunky, noisy generator against a sleek BASE backup box with one killer line: Ditch The Generator. Same promise—power when you need it—but one side screams hassle, the other side whispers easy button. This is a perfect before/after visual that sells with contrast instead of paragraphs.
Turning Sticker Shock Into a No-Brainer
The graphic slaps a giant $13k+ upfront cost next to a clean $695 one-time installation fee. Then it stacks the copy deck like a boxing tale of the tape: manual start vs automatic backup, fuel and maintenance vs limited maintenance, loud vs quiet. Every line takes a pain people already hate about generators and flips it into a benefit for BASE. The call-to-action button, “Get Base backup,” gives a simple next step once the comparison has done its job.
Why This Visual Smacks So Hard
- Side-by-side photos instantly make it a choice, not a lecture.
- Big, bold prices force a gut reaction before any reading.
- Bullet comparison turns features into obvious wins and losses.
- Green brand color and CTA feel calm, safe, and modern—opposite of a noisy generator.
- Headline “Ditch The Generator” tells you exactly what to do in four words.
Creative Variations
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