This simple diagram from Hampton nails what most communities get wrong: structure. It’s not just a Slack group with random chats, it’s a layered system that feels personal but scales beautifully.
Why this structure works
Core (8-person pods): Builds deep trust and accountability
City Chapters: Adds local flavor and frequent, casual meetups
Global Network: Keeps everyone connected to the bigger mission
Clear layers: Members always know where they fit in
Scalable intimacy: Each circle adds breadth without losing closeness
Real-world moves
YPO uses small forums (6–10 members) within global chapters
EO follows the same “forum, chapter, global” model
CrossFit boxes are local gyms but share global identity
Startup accelerators like On Deck run local cohorts plus global alumni networks
What I dislike more than AI Slop is what I call "AI Foam".
It's when generally smart, insightful people send you something that is clearly AI generated and lacks their usual sharp insight or point of view.
AI slop is easy to ignore because it's often just random people posting random stuff online -- often as content or comments.
AI foam is more insidious because these are people you *know* and respect and you know they're capable of critical thinking and clear communication.
...
Beware AI Foam: Trusted Voices Losing Substance
AI slop is easy to spot. It’s the...
Wisdom/Copywriting/Tweets
Nov 4, 2026
$50 DEXA Scans Ad With Callouts
This one sketchy-looking DEXA ad is a booking...
Ads/Copywriting/Design
Nov 3, 2026
Let AI Draft — You Do Final Polish
This graphic shows the whole game: with AI,...
Copywriting/Design/Advice
Nov 3, 2026
Popular in Data, Images & Advice
6 Copywriting Formulas
This chart from Chase Dimond packs a mini-MBA...
Ads/Formulas/Instagram
Mar 19, 2025
Anatomy Of A High-Converting Homepage
Convert Sail dropped a killer visual that breaks...
Copywriting/Home Pages/Videos
Feb 1, 2025
Website Layout That Sells
This mockup nails what every high-converting landing page...
Copywriting/Home Pages/Websites
Feb 26, 2025
Hormozi Simple Email SOP
If writing emails makes you cringe, Alex Hormozi...
Copywriting/Emails/Tweets
Mar 22, 2025
High converting product page
Ever wished you had a formula for turning...
Copywriting/Websites/Images
Feb 28, 2025
Landing Page Conversion Tips
This 10-step checklist from @namyakhann is a masterclass...
Copywriting/Websites/Advice
Mar 2, 2025
More from Sam Parr
Posted bySam Parr
Billionaire Lessons: Money, Leadership, Real Happiness
Billionaires are weirdly useful lab rats. They’ve already...
Copywriting/Newsletter/Design
Oct 31, 2026
Sam Parr
@thesamparr
How I use ai for copywriting.
Ai sucks at writing. We all know this. But it can help with one BIG thing in writing.
So, the hardest but maybe the most important part of copywriting is finding the big idea then a story, fact, anecdote that reiterates the big idea that makes the big idea more palatable and easier to remember.
Basically...making your writing stick with the reader.
...
Posted bySam Parr
How Sam Parr Uses AI for Copywriting
You don’t need AI to write your copy;...
Wisdom/Copywriting/Tweets
Sep 7, 2026
Video
Posted bySam Parr
Marketing Lessons From Americans' Japanese Fan Obsession
Americans are losing their minds over Japanese fans...
Ads/Copywriting/Videos
Jul 3, 2026
Video
Posted bySam Parr
Built a $2B Rival to Land Rover
When your car breaks down, most people call...
Ads/Copywriting/Videos
Jul 2, 2026
Video
Posted bySam Parr
Relentless Sales Tactics From Larry Jolton
Most people say they want more sales, then...
Ads/Copywriting/Motivation
Jun 22, 2026
Posted bySam Parr
Entrepreneurship as Escape: The Immigrant Hustle
The cover of “The Warmth of Other Suns”...
Business Ideas/Copywriting/Motivation
Jun 16, 2026
Most Liked This Month
Sales vs Marketing image
This split-image nails the difference between pushing products...
Ads/Make Your Own Swipe/Copywriting
Sep 20, 2026
Apple Daily Cost Comparison Ad
This ad slaps you in the face with...
Ads/Copywriting/Pricing
Aug 27, 2026
Testosterone time machine ad
Most testosterone ads talk about energy and muscle...
Ads/Make Your Own Swipe/Copywriting
Aug 19, 2025
Grammarly "Let's Eat Grandma." Ad
Grammarly nails this one. A simple sentence, one...
Ads/Copywriting/Social Media
Jun 29, 2025
Carousel
Five Copywriting Concepts
If your sales pages feel like they’re pushing...
Ads/Instagram/Copywriting
Sep 23, 2026
Gary Halbert the Millionaire
This one-page letter made Gary Halbert a millionaire...