In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.
This is reminiscent of when Campbell's Soup dried to get you to drink beef broth as a drink!
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The Lightbulb Lens
Jul 15, 2020
Formulas
Copywriting
Lenses
Awesome stuffed pasta guide
I love images that teach me something in one glance. I finally understood some of the differences in pasta I’d see on menus. The...
Mar 7, 2023
Data
Images
Advice
Make “Warning Labels” more effective with using bullet lists
Why send someone a big block of text, when you can simply bullet-tize the facts for them?
Jul 31, 2018
Copywriting
Remington Typewriter "Bragging" Ad
Dang Remington......bragging much about your typewriters?? This ad serves as a reminder to the public that Remington essentially founded the typewriter industry (Remington then...
Oct 10, 2018
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