HubSpot SXSW Fairmount Hotel Billboard
.....so I'm pointing at this littttllltle thing right here I can see whilst typing. See it?
Let's zoom in a little more...
Oh my god it's a 15 story tall ad 😮
It's a GIANT HubSpot ad! This popped up right before SXSW in Austin, and there's no way anyone's missing this ad 😂
I'm so curious to see how they even affixed this giant thing onto the entire side of a giant building!
If your product does a ton of work automatically, you don’t need a 20‑bullet feature list. You need one sharp line that makes all that automation instantly obvious. This giant building ad shows how to compress a complex product into a single, sticky promise.
The Headline
The billboard reads: “A CRM so smart, it updates itself.” That’s it. No screenshots, no subheads, no feature soup. Just one sentence that turns product automation into a benefit your brain grabs in half a second.
Steal The Formula
Take your most annoying manual task, imagine your product doing it automatically, then write: “A [category] so smart, it [automated result].” Start there, then tweak until it sounds like something you’d proudly slap on a giant wall.
Why This Automation Angle Works
- Translates nerdy automation into a simple, visual idea: the CRM doing updates on its own.
- Contrasts with your painful status quo of manual data entry and stale records.
- Uses the word “so” to exaggerate the intelligence and make it feel almost magical.
- Is short enough to fill a skyscraper and still be read from a moving car.
Automation Headlines You Could Use
Notion writes, “A workspace so smart, it organizes your notes for you.”
Shopify says, “An online store so smart, it sends the right emails without you thinking about it.”