Leo Burnett Advertising Quote

Quotes
Sep 28, 2017
Leo Burnett advertising quote
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it. — Leo Burnett

Image Description

A black and white image featuring a quote by Leo Burnett: "Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'" The background shows bustling billboards, emphasizing the advertising theme. A small circular inset displays a photo of Leo Burnett.

Positive Aspects

The image effectively combines Burnett's iconic quote with a backdrop of vibrant billboards, reinforcing the essence of advertising. The black and white color scheme adds a classic feel, paying homage to Burnett's legacy in the industry.

Key Takeaways

  • Clarity in Communication: Advertising should clearly present the product, its benefits, and the method to purchase.
  • Customer Focus: The message emphasizes the importance of addressing customer needs and wants.
  • Simplicity is Key: Effective advertising distills information into an easily digestible format.

Additional Insights

Leo Burnett was a master at creating memorable and effective advertising. His approach, encapsulated in this quote, reminds us that great advertising is all about clear, straightforward communication. Just as a burger ad isn’t about the bun but the juicy meat, your message needs to be about what truly matters to your audience.