Leo Burnett Advertising Quote

Leo Burnett summed up great advertising in one short line—and it still works today. Forget fluff or clever puns. He boiled ads down to a simple three-step formula: show, explain, and invite.

The Simplicity Formula at Work

This image nails the timeless framework:

1. Show what you’ve got.
2. Explain what it does for the customer.
3. Tell them how to get it.

Why It Works

• Clarity beats cleverness every time
• Focuses on the customer’s benefit
• Ends with a clear call to action
• Works on any platform

Real-World Proof

• Apple: “Light. Powerful. Yours.”
• Dollar Shave Club: Funny video + easy sign-up
• Airbnb: “Belong anywhere” + booking path
• Nike: “Just Do It” + one-click purchase path