Make Office Hours A $750 Membership
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Stop selling random Zoom calls and start selling a clear, premium membership. This pricing layout turns “office hours” from a freebie into a $750 product, with a $1,400 upsell baked right beside it. Same calendar, same brain… wildly different perceived value. Steal this structure and your Q&A calls suddenly look like a serious asset instead of a tacked‑on bonus.
Turn Loose Calls Into A Flagship Offer
The left card sells a clean, standalone Office Hours Membership: one bold price, one sentence promise, five crisp bullets. It’s positioned as your “weekly second set of eyes,” not just access to a course. The right card instantly reframes the whole thing by anchoring the value even higher: a $1,400 Private Hour + Full Year package that includes the exact same membership. Result: $750 feels like the “smart starter,” while $1,400 feels like the serious player move.
The Psychology Behind This Layout
- Big, simple numbers ($750 vs $1,400) make the decision about commitment level, not coupon hunting.
- Office Hours are headlined as the main product, while the course library and forum are supporting proof.
- The yearly toggle and “save $414” note quietly push people away from nickel‑and‑diming monthly access.
- The premium option includes everything in the base offer, so upgrading feels like adding one powerful piece (the private hour) instead of re‑buying the same thing.
How To Copy This In Your Own Business
Copywriting Course turns weekly group calls into a $750 branded Office Hours Membership with a clear promise, tight bullets, and a lower renewal price baked in to make year one feel like a no‑brainer investment.
Creative Variations
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