Most People Aren’t Using AI Yet (That’s Your Edge)

Everyone on X thinks the world is overrun with AI tools. But step outside the tech bubble and… crickets. Codie Sanchez nails it: we’re still early.

Marketing analysis

This is a classic "bubble check" reminder. Marketers and founders often think trends are mainstream when they're still niche. That’s actually great news — early movers get the biggest wins.

Why it works

• Leverages contrarian insight: sounds surprising but feels true

• Creates urgency without panic

• Positions the reader as an early adopter

• Taps into FOMO and opportunity framing

Examples

• Amazon’s early sellers in 2010 grabbed massive market share before most people trusted online shopping.

• TikTok brands in 2019 built audiences for pennies while others stuck to Instagram.

• Early AI YouTubers now dominate search before casual creators catch up.