
in 2021 Sam Parr and Shaan Puri of the MyFirstMillion podcast wanted to hop on the new trend of short podcast clips....and instead of looking for an editor and paying them $5,000 or more, they just made a $5,000 giveaway competition.
Result: It worked like CRAZY.
In under a week hundreds of clips were posted on TikTok, YouTube, Instagram and more. Many quickly getting 100,000+ views, and the winners getting 500,000+ views on a single clip:

This drove hella views and signups to their pod, massively increasing their reach and sponsorship opportunities.
$5,000 Reward "Clip Competition"