Noah Kagan’s list of business Ideas he’s tried
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The image shows Noah Kagan standing in the middle like a smiling octopus of businesses. Each doodle line shoots out to a different project: software, newsletters, courses, content, even beef jerky. This is not chaos; it’s a system. If you’ve ever wondered how to juggle multiple projects without dropping them all, this visual is the cheat sheet you’ve been looking for.
How To Steal This Multi-Project Growth Blueprint
Start by putting yourself in the center like in the image. Step 1: Choose one clear persona (you) and one core audience. Step 2: Draw three content spokes you can publish on weekly: email, one social channel, and one deeper format (podcast, blog, or YouTube). Step 3: Add two to three product spokes that logically help the same audience. Step 4: Design every new project so it feeds subscribers back to your central hub instead of living on an island. Step 5: Keep a small “experiment ring” like Noah’s jerky and reselling projects where you test weird ideas without betting the farm.
The Psychology Behind Noah’s Web Of Projects
- Everything points back to one central character: Noah, the personal brand hub that powers all the spokes.
- The left side leans content-first (newsletter, podcast, YouTube), which builds trust and audience.
- The right side stacks monetization vehicles (AppSumo, Sumo, SendFox, TidyCal, KingSumo) that solve related problems.
- Smaller experiments (Sumo Jerky, Laptop Reselling, Come Get Used) prove ideas cheaply before going big.
- Each new project can cross-promote the others, so every win lifts the whole ecosystem, not just one product.
Modern Takes On Noah’s Blueprint
AppSumo uses Noah’s personal brand content to drive traffic into a marketplace that then promotes his related tools like SendFox and TidyCal.
SendFox turns Noah’s YouTube and newsletter audience into email subscribers, who then hear about AppSumo deals and new projects.
TidyCal rides on the back of Noah’s existing entrepreneur audience, giving them an easy scheduling tool and another reason to stay in his ecosystem.
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