🎤 The SWIPES Email (Friday, February 27th, 2026)

Written by human Neville, no ai for this email. Photo proof below!

Me writing this email at 6:30am

Swipe:

This is so cool because it's like LITERALLY THE SAME PRODUCTS with slightly nicer styling.

I bet now they could even get AI to just design nicer versions of popular selling products.

For example they have all these "basic" products then sell them as "elevated luxury" products:

Wisdom:

A smarter way to find out what to "name" stuff is by:
[Writing (or creating) something] --> [Do keyword research] --> Re-name based on a larger keyword.

I show you live how I do this in this video:

Interesting:

Heard an earnings call intro by @collision (founder of Stripe) where he stated "This is the real me speaking, not an AI reading it" and it instantly made me more engaged!

I've been trying this out on with SWIPES email to see if it helps people know it's really me typing these words rather than AI.

I have no idea if it matters to most people or not, but it's nice to know if it's hand made! (Lemme know if you like that's is real vs AI, or if you don't care).

Picture:

Years ago I setup a home studio in my previous place where I could record a 3-camera setup.

You can see it's evolution from bare concrete room to full office:

The final setting had a full switchboard, proper lighting, 3 camera's and 2 mics.....everything controlled centrally and 95% all the mass of wires hidden:

But a few short years after that setup was complete.....I actually end up going to a proper studio to record podcasts.

It's way easier to have all that stuff in a separate space, run by full time engineers, and not inside my house.

So now when I record a video at home, it's basically an iPhone on a ​magnetic stand​ and ​this wireless mic​.

Now admittedly with some fancy lenses on my DSLR cameras I can get a slightly better picture quality.....but damn with an iPhone 17 and $40 stand and wireless microphone I can record from anywhere without moving cables and junk around.

Also the iPhone camera is so good the lighting barely matters....but with a DSLR I really have to hone the lighting in or it looks weird

Here's an example of what the phone video looks like:

Essay:

If you can't make up your mind on something, it's sometimes better to take SMALL ACTIONS at first to get things going.

​
These are some of my favorite quotes about "just getting started to get the ball rolling."

"Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing."
​- Brian Armstrong

“The fastest way to learn is to build.”
​- Naval Ravikant

“An imperfect plan executed violently now is better than a perfect plan executed next week.”
​- George S. Patton

“The way to get started is to quit talking and begin doing.”
​- Walt Disney

“Action is the foundational key to all success.”
​- Pablo Picasso

“You don’t have to be great to start, but you have to start to be great.”
​- Zig Ziglar

​

Splurge:

No joke, this is basically how I got ​Kit​ as a sponsor for ​SwipeFile.com​:

​Actual footage of me groveling on an old school phone

I kind of begged them to become a sponsor because I use them for everything, meaning it makes it easy for me to promote them (try promoting a sponsor where you don’t actually use their product and it sucks)!

All Copywriting Course emails, all Swipe File emails, all my autoresponder sequences, accepting payments, all my email collection boxes, some of monetization, all my in-network email collection are done through ​Kit​.

My primary business is helping companies with their emails so I’ve used every email system under the sun.

Here’s a list of stuff that pisses me off about other email software:

• Bad editing experience. This is like 95% of what you’ll be doing inside an emailing software, and if it doesn’t work well, it sucks.

• Bad image editing. I have like 10 to 40 images per email and Kit’s handling of images is bar-none the best with a simple editor, and you can just paste or drag directly in the editor (you’d be shocked how many email services do not have simple stuff like this).

• Email collection sucks. If you collect emails you’ll notice many softwares have weird email collection boxes that don’t integrate well, and are very hard to do things like simply deliver someone a file when they signup. Kit makes it hella easy.m

• Hard to make sequences. I was previously using stuff like InfusionSoft before officially switching to Kit and you needed a freaking PhD to make an email sequence. Kit just makes it dead easy to see all your emails

So all the behind-the-scenes email sequences I do are all done in Kit and it makes creating them super easy.

So if you wanna collect emails so you can build a list to send newsletters, promotion emails, updates or more….I’d personally highly highly highly highly recommend signing up for ​Kit​. Also if you use my link to signup, you can an extra percentage off: ​swipefile.com/kit​

Hope you have a great weekend!
Sincerely,
Neville Medhora