The way to get started is to quit talking and begin doing.— Walt Disney
Everyone has a big idea in their head. Very few have a link they can send. This post is a friendly kick in the pants to stop polishing your “plan” and start shipping an ugly, small, but real thing today.
Your goal today is not “perfect,” it is “live.” Define the absolute smallest version you can ship in one sitting: a landing page, a demo video, a rough draft. Hit publish, send it to three people, and let reality start coaching you better than any brainstorm ever will.
Dropbox launched with a simple demo video before the product was fully built, using early signups to prove people actually wanted it.
Basecamp started as a scrappy internal tool for a web agency and only later turned that rough internal project into a public product.