The 5 Basic Objections Copywriting Formula
You can write buttery-smooth copy and still get nothing but silence. The problem isn’t always your product. It’s the silent...
The 1 – 2 – 3 – 4 Formula for Persuasive Copy
Ever stare at a blinking cursor with no clue what to write next? The 1-2-3-4 method fixes that fast. It’s...
The 5-Point Copywriting Formula For Landing Pages
Most landing pages talk at people—blah blah blah features. The best ones talk to people, just like a friend explaining...
The SLAP Copywriting Formula For Selling Inexpensive Products
Ever added something to your cart before you even realized it? That’s the SLAP framework at work. It’s a 4-step...
The PAS Copywriting Formula
Ever notice how problems grab attention faster than promises? That’s why the PAS (Problem, Agitate, Solution) formula works like magic...
The 3 Reasons Why Copywriting Formula
Most copy fails because it tries too hard. Great copy feels effortless because it answers what people really care about....
The 4 P's of Persuasive Copywriting
Most copy stops at “this is cool.” But buyers don’t buy “cool.” They buy results. The 4P formula fixes that:...
Self Publishing School Order Form
Selling a $1,997 course is no small task. Most buyers hesitate hard at checkout. But Self-Publishing School’s order page makes...
Self Publishing School Pricing
Two plans. One clear winner. That’s the beauty of this pricing table from Self-Publishing School—it gently guides buyers to the...
The 3 Reasons Why Copywriting Formula
Every person landing on your page has a silent checklist they’re running through in seconds. If your copy answers these...
The AIDA Copywriting Formula
AIDA is one of those classic marketing tools that never dies. It walks your reader from “what’s this?” to “take...
The 4 U's Formula For Social Media
Ever wonder why some headlines pull you in like a magnet? They usually follow the “4 U’s” formula. It’s one...
Enchanting Marketing About Page
Most About pages read like a snore-worthy résumé. But Henneke from Enchanting Marketing flips the script. Her page feels like...
OkDork About Page
Most About pages read like a LinkedIn summary glued to a website. Noah Kagan’s? It’s a handshake, a laugh, and...
Sumo About Page
Most About pages are boring history lessons. Sumo flips that. Right at the top, they tell you exactly what you...
Kissmetrics About Page
Most About pages scream “Look how awesome we are!” Kissmetrics flips that script. Their About page is all about helping...
Wistia About Page
Most SaaS sites try to prove they can do everything. Wistia flips that script. Their use-case page quietly shows eight...
Four Hour Work Week About Page
Most About pages read like a boring resume. Tim Ferriss’s? It’s built like a credibility funnel. The second you land...
Sprout Social About Page
Most About pages are boring bios. Sprout Social flips that script and makes theirs a silent sales pitch for talent....
Social Media Examiner About Page
Most “About” pages read like a résumé. Social Media Examiner’s reads like a story that sells. It grabs attention, shows...
SnapApp About Page
SnapApp nails what most brands miss: turning an “About” page into a trust machine. Instead of buzzwords and stock photos,...
SitePoint About Page
Most “About Us” pages are a snooze fest. SitePoint’s? It feels like a team party. Scroll down and you’re greeted...
The 4 C's Formula to Keep Your Copy Clear
Good copy doesn’t win by sounding smart. It wins by being easy to read and impossible to ignore. The secret?...
Quick Sprout About Page
Neil Patel’s About page isn’t just a bio—it’s a marketing funnel wearing a friendly smile. You start reading about his...