
Copywriting Formula - 5 Basic Objections
Ever had a hot lead ghost you overnight? That “maybe later” usually means a hidden “no.” Most buyers have silent...

Backlinko About Page
Brian Dean’s “About” page isn’t just a bio. It’s a mini sales funnel disguised as a friendly introduction. Every line,...

Zero To Launch Pricing
Ramit Sethi’s pricing page is a quiet persuasion masterclass. No flashing countdowns or “buy now” panic. Just calm, smart structure...

My Wife Quit Her Job Course Price
See that pricing table? The middle plan is practically glowing, shouting, “Pick me!” Nothing magical about the features — all...

In 2017 Wordpress powers over 26% of the entire internet. That means Wordpress has over 15,000,000 installs.— Matt Mullenweg - Founder of Wordpress

Man In The Hathway Shirt Playing Cello Ad
A man in a white shirt playing the cello. Nothing exciting... until you spot the eyepatch. Suddenly, the ad transforms...

Joseph Sugarman Slippery Slope
That’s Joe Sugarman up there, one of the greatest copywriters to ever hold a mic. He’s famous for a rule...

Man In The Hathaway Shirt Classic Eye Patch Ad
In 1951, David Ogilvy sold more than shirts—he sold a story. The Hathaway ad featured a sharply dressed man with...

Man In The Hathaway Shirt Print Ad
A crisp shirt. A fancy room. A confident man. Snooze fest.But slap an eyepatch on him and—boom—you’ve got one of...