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password-strength-image

Password Strength Image

This chart from Hive Systems is nerdy gold. It takes something most people glaze over — password strength — and...

Data/Images/Advice
Sep 2, 2020
standford-design-gmail-ad

Stanford Design Thinking Gmail Ad

Stanford’s Gmail ad for its Design Thinking courses doesn’t just talk about creativity — it shows it. The image of...

Ads/Copywriting/Emails
Sep 1, 2020
bluehost-black-friday-email

Bluehost Black Friday Sale Email

Everyone blasts out one big Black Friday email, but Bluehost did something smarter. They stretched their Black Friday sale all...

Copywriting/Emails/Holiday Promos
Sep 1, 2020
yoast-black-friday-last-chance-email

Yoast Black Friday Reminder Email

This Yoast email nails the “last day” urgency vibe. It’s short, colorful, and crystal clear about what to do next:...

Copywriting/Emails/Advice
Sep 1, 2020
beacon-black-friday-preview-email

Beacon Black Friday Preview Email

Beacon nails pre-sale strategy with this email. Instead of shouting “SALE!” right away, they warm up their audience by giving...

Copywriting/Emails/Advice
Sep 1, 2020
Video

How To Stay Sane At Work

Ever feel like work is eating your brain? Too many tasks, too little focus. Here’s a simple system that pulls...

Podcast/Videos/Advice
Sep 1, 2020
vertoku knife slice demo gif

Vertoku knife slice demo

A sharp knife doesn’t need a long sales page. It just needs to prove it’s sharp. Vertoku nails this with...

Copywriting/Videos/Images
Aug 31, 2020
nestle toll house back of package cookie recipe

Nestle Toll House Chocolate Chip Cookie Recipe

Nestle didn’t just sell chocolate chips. They sold the experience of baking the world’s favorite cookies—right from the back of...

Ads/Copywriting/Packaging
Aug 31, 2020
febreze noseblind 2.0

Have you gone noseblind?

Ever walk into someone’s house and immediately smell dog while they swear it doesn’t smell at all? That disconnect is...

Ads/Copywriting/Images
Aug 31, 2020
need-a-filling-street-ad

Dental "Typo" Street Ad

This dental ad nails clever copy. It literally has a gap—between “fil” and “ling.” Then it asks if you need...

Ads/Copywriting/Outdoor Advertising
Aug 30, 2020
mountain bike hero before after

Mountain Bike Decal Shop Before/After

Jason didn’t just pitch his idea—he showed the fix. By turning a cluttered homepage into a clean, focused hero section,...

Copywriting/Before & After/Images
Aug 30, 2020
Brazinco-sun-screen-print-ad

Brazinco Sun Screen Ad

A vampire wearing sunblock? That’s marketing gold. This ad takes a boring claim—“our sunscreen really works”—and turns it into something...

Ads/Print Ads/Copywriting
Aug 29, 2020
golds-gym-print-ad

Gold's Gym Train At Home Ad

Gyms were closed, but Gold’s Gym didn’t disappear. Instead, they popped up in people’s homes—literally—with this clever “Punching Laundry” ad...

Ads/Print Ads/Copywriting
Aug 28, 2020
Hale-Fitness-–-Fitness-and-Nutrition-programs-that-help-you-lose-weight-get-strong-and-feel-amazing

Great Gym Landing Page From Hale Fitness

This Hale Fitness landing page is a masterclass in turning clicks into clients. It’s not fancy. It’s not bloated. It...

Copywriting/Home Pages/Videos
Aug 28, 2020
nasojet-print-ad

Nasojet Print Ad

Ever looked at a hot dog and thought… “that looks flavorless”? This ad nails that feeling. Natulab’s Nasal Decongestant uses...

Ads/Print Ads/Copywriting
Aug 27, 2020
samsung-tv-anti-reflection-ad

Samsung Anti-Glare TV Print Ad

Most TV ads talk about “anti-glare technology.” Samsung just shows it. This ad takes a scary movie moment and ruins...

Ads/Print Ads/Videos
Aug 26, 2020
africanpure-cbd-drops-print-ad

Doggy CBD Drops Print Ad

This ad from africanpure flips the script — it talks to the dog instead of the human. “When you’re told...

Ads/Print Ads/Copywriting
Aug 25, 2020
verizon vs at&t

Verizon vs AT&T Coverage Map

Sometimes one great visual says everything your customer needs to know. Verizon’s map campaign did exactly that. Instead of a...

Ads/Copywriting/Images
Aug 24, 2020
fairy soap ad

Fairy Soap lasts 2x longer

This ad doesn’t just say “our soap lasts twice as long.” It shows it. One bottle of Fairy equals two...

Ads/Copywriting/Images
Aug 24, 2020
bite-toothpaste-homepage

Bite Toothpaste Bits Homepage

This hero image from Bite packs a lot of punch. One glance and you instantly get what they sell, who...

Ads/Copywriting/Home Pages
Aug 23, 2020
new-year-resolution-graph

New Years Resolutions vs. Small Habits Graph

This cartoon nails it. Most marketers (and people) go “big bang” with resolutions or campaigns. But real growth happens through...

Motivation/Images/Advice
Aug 22, 2020
population-using-facebook-graph

Percentage of Population on Faceebook (by Country)

This chart looks impressive, right? Nearly 70% of Americans use Facebook. But here’s the kicker: that also means 30% don’t....

Data/Advice/Social Media
Aug 21, 2020
LifeBuoy-vintage-print-ad

Lifebuoy Soap Vintage Print Ad

This old Lifebuoy ad is a masterclass in storytelling. It’s not just trying to sell soap—it’s selling transformation. The ad...

Ads/Print Ads/Copywriting
Aug 20, 2020
Bell-telephone-vintage-print-ad

Bell Telephone Vintage Quarantine Ad

During the 1918 flu pandemic, New York Telephone nailed the art of context-driven copy. Their ad spoke directly to quarantined...

Ads/Print Ads/Copywriting
Aug 19, 2020
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