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hot-wheels-highway-ad

Hot Wheels Highway Ad

This Hot Wheels billboard literally loops into your memory. Instead of a boring flat ad, they built a giant loop-the-loop...

Ads/Images/Advice
Jul 29, 2020
durex-pandemic-ad

Durex Pandemic Ad Campaign

Durex turned a global crisis into a clever reminder of their product’s value. Using just two images—a mask and a...

Ads/Copywriting/Social Media
Jul 28, 2020
raelyn tan's secret email vault

Raelyn Tan's Secret Vault Image

This Facebook ad by Raelyn Tan is a visual tease. It shows a grid packed with what looks like 100+...

Ads/Copywriting/Images
Jul 27, 2020
compression bag before after

Compression bag before and after

Most product shots are boring. This compression bag company nailed it by focusing on the dramatic before and after instead...

Ads/Before & After/Images
Jul 27, 2020
craigslist boots ad before after

Boots for sale on Craigslist (before and after)

This Craigslist ad went from “meh” to “must-click” with one change: a photo makeover. The original looked like your average...

Ads/Before & After/Data
Jul 27, 2020
dental-facebook-ad-shark

Dentist Shark Facebook Ad

This Facebook ad from Richard Byler Dental has one job: stop the scroll. And it nails it with a hilarious...

Ads/Copywriting/Before & After
Jul 27, 2020
burger-king-stealing-business-ad

Burger King Ad That Steals Customers

Burger King put a “flame-grilled” ad right outside a McDonald’s. It’s clever, gutsy, and brilliantly placed. The copy even offers...

Ads/Outdoor Advertising/Advice
Jul 26, 2020
ac-tuneup-direct-mail-flyer-swipefilecom

AC Tuneup Direct Mail Flyer

This flyer nails the "neighbor talking to neighbor" tone. It’s not shouting corporate offers. It’s a friendly local guy explaining...

Ads/Print Ads/Flyers
Jul 26, 2020
ghost-org-pricing

Ghost Org Complex Vs Simple Pricing

This Ghost.org pricing graphic is a masterclass in contrast selling. It takes the messy, expensive “old way” of launching a...

Copywriting/Before & After/Pricing
Jul 25, 2020
dont-hire-us-page

The "Don't Hire Us" Page

This web design agency flipped the script. Instead of a “Hire Us” page, they made a “DON’T Hire Us” one....

Copywriting/Pricing/About Pages
Jul 25, 2020
panasonic-nose-trimmer-billboard

Panasonic Nose Hair Trimmers Billboard

This billboard from Panasonic is pure marketing genius. It uses actual power lines to look like nose hairs being trimmed....

Ads/Print Ads/Billboards
Jul 24, 2020
the-comparison-lens

The Comparison Lens

Formulas/Copywriting/Lenses
Jul 24, 2020
The-crazy-story-lens

The Crazy Story Lens

Formulas/Copywriting/Lenses
Jul 23, 2020
starwax-floor-cleaner-print-ad

Starwax Super-Targeted Ad

This Starwax ad is marketing laser focus at its best. Most people won’t notice anything strange. But for people who...

Ads/Print Ads/Copywriting
Jul 23, 2020
the-personalized-lens

The Personalized Lens

Formulas/Copywriting/Lenses
Jul 23, 2020
the-helpful-lens

The Helpful Lens

Formulas/Copywriting/Lenses
Jul 22, 2020
The-no-blame-lens

The No Blame Lens

Formulas/Copywriting/Lenses
Jul 22, 2020
bellroy-wallets-homepage

Bellroy Wallets USP-Focused Hero Homepage

Bellroy nails a core marketing principle: show the difference, don’t just say it. Their hero section features a simple interactive...

Copywriting/Before & After/Home Pages
Jul 22, 2020
the-durability-lens

The Durability Lens

Formulas/Copywriting/Lenses
Jul 22, 2020
concise vs wordy copy

Concise vs Wordy Writing

This visual doesn’t just tell you to “be concise.” It shows it. By keeping the red text (wordy) and black...

Ads/Copywriting/Before & After
Jul 22, 2020
the-no-brainer-lens

The No-Brainer Lens

Formulas/Copywriting/Lenses
Jul 21, 2020
rest-stop-billboard

Restaurant Tunnel Billboard

This is one of those rare billboards you can’t ignore because, well, you drive straight into its mouth. Oldtimer’s “All...

Ads/Print Ads/Copywriting
Jul 21, 2020
the-sniper-lens

The Sniper Lens

Formulas/Copywriting/Lenses
Jul 21, 2020
the-case-study-lens

The Case Study Lens

Formulas/Copywriting/Lenses
Jul 20, 2020
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