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storq-black-friday-email

Storq Black Friday Email

Black Friday deals don’t have to mean cutting prices. Storq nailed this with a clever bonus: a free black tank...

Ads/Copywriting/Advice
Sep 16, 2020
rei-anti-black-friday-billboard

REI Anti-Black Friday Billboard

Instead of slashing prices, REI shut their doors on the biggest shopping day of the year. Their #OptOutside billboard told...

Print Ads/Copywriting/Holiday Promos
Sep 16, 2020
Video
Posted by Sam ParrSam Parr

Re-doing the Ideation Bootcamp Sales Page (w/ CEO of TheHustle Sam Parr)

Sometimes a landing page is good, but not great. That’s what happened when Copywriting Course teamed up with Sam Parr...

Copywriting/Before & After/Podcast
Sep 16, 2020
chubbies-black-friday-email

Chubbies Black Friday Email

Chubbies knows their audience: guys who ate too much turkey and just want stretchy shorts. Their Black Friday email doesn’t...

Copywriting/Emails/Holiday Promos
Sep 15, 2020
music-store-black-friday-sign

Music Store Black Friday Sign

Sometimes the best marketing move is to laugh with your customers. The Beat Goes On nailed it with their Black...

Copywriting/Outdoor Advertising/Videos
Sep 15, 2020
library-black-friday-ad

New York Public Library Black Friday Ad

The New York Public Library pulled a genius move with this ad. It mimics a holiday sale—but the big “deal”...

Ads/Copywriting/Holiday Promos
Sep 14, 2020
kohls-black-friday-twitter-sweepstakes

Kohls Black Friday Sweepstakes Tweet

Kohl’s nailed it with this Twitter sweepstakes. A simple trivia question, a fun tone, and a $500 carrot made people...

Copywriting/Holiday Promos/Social Media
Sep 14, 2020
Growth-Rangers-SEO-and-Content-Marketing-Agency

Growth Rangers Personality Filled SEO Agency Home Page

Most SEO sites look like a spreadsheet threw up. Growth Rangers flipped that script. Their homepage feels like a comic...

Copywriting/Home Pages/Videos
Sep 14, 2020
johnson-johnson-print ad

Johnson & Johnson Print Ad

A young boy, a hammer, and a tiny nail. You can almost feel what’s about to happen. This 1950s Johnson...

Ads/Print Ads/Copywriting
Sep 14, 2020
waking-baby-funny

How To Not Wake Up A Baby

This image nails the art of simple communication. In one glance, you instantly get the joke — and the message....

Copywriting/Images/Advice
Sep 14, 2020
Video

Remarkable 2 Product Explainer Video

Most tablets brag about screen size or speed. This one sells feel. Its explainer video highlights something emotional: writing on...

Ads/Copywriting/Videos
Sep 13, 2020
naval-meeting-policy-image

Naval's Meeting Policy Image

Naval has a genius meeting policy. But what makes it stick isn’t just the rules—it’s the visuals. Deepu Asok turned...

Tweets/Videos/Images
Sep 13, 2020
amf-bowling-print-ad

AMF Bowling Print Ad (1959)

This vintage bowling ad nails emotional marketing. Instead of listing features, it paints a vivid picture of laughter, family time,...

Ads/Print Ads/Copywriting
Sep 12, 2020
corvette-print-ad

Corvette Print Ad

Look at that picture. A blue Corvette flying up a hill like it doesn’t care about physics. Then the headline...

Ads/Print Ads/Copywriting
Sep 11, 2020
muscle-and-strength-black-friday-email

Muscle and Strength Black Friday Email

Most Black Friday emails scream “Sale!” but don’t help shoppers find what they want fast. This one from Muscle &...

Copywriting/Emails/Advice
Sep 10, 2020
dentist-flyer-austin-example

Dental Flyer In Austin

Most dental ads look the same: sterile office, white coat, too-perfect smile. This one from Enamel Dentistry in Austin flips...

Ads/Print Ads/Flyers
Sep 9, 2020
dance-dojo-black-friday-email

Dance Dojo Black Friday Email

Sometimes the best email is the one you never even open. This Dance Dojo Black Friday promo nails that idea...

Ads/Copywriting/Emails
Sep 9, 2020
smarterqueue-reengagement-black-friday-email

SmarterQueue Black Friday Re-Engagement Email

This email from SmarterQueue is a masterclass in turning a holiday sale into a re-engagement campaign. Instead of only chasing...

Copywriting/Emails/Holiday Promos
Sep 8, 2020
wpbeginners-black-friday-affiliate-email

WPBeginners Black Friday Affiliate Email

Everyone scrambles for Black Friday deals. WPBeginner made that chaos profitable by turning it into a clean, value-packed roundup email....

Copywriting/Emails/Advice
Sep 7, 2020
dog-birthday-billboard

Doggy Birthday Billboard

A man in India celebrated his dog’s birthday by putting up a giant billboard featuring his beloved pup. That’s not...

Ads/Copywriting/Funny and Weird
Sep 6, 2020
instagram-vs-reality-book-photography

Instagram vs. Reality Photoshoot

Everyone loves a polished shot. But what makes this image shine is the peek behind the curtain. It’s a simple...

Before & After/Advice/Social Media
Sep 5, 2020
NASA-workmanship-standards-image

NASA Wiring Workmanship Standards Image

NASA’s workmanship manual is wildly satisfying to look at. One glance and you instantly know what’s right and what’s wrong....

Copywriting/Before & After/Images
Sep 4, 2020
quinine-whisky-print-ad

Quinine Whisky Remedy Print Ad

This old ad sells whiskey as medicine. Brilliant, right? Something known as a guilty pleasure is suddenly marketed as a...

Ads/Print Ads/Copywriting
Sep 3, 2020
get-to-the-point

Get To The Point

This image perfectly shows two kinds of writers: the rambler and the sniper. One fills space. The other hits the...

Ads/Copywriting/Videos
Sep 2, 2020
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