“Get yourself a collection of good ads and direct mail pieces and read them aloud and copy them in your own handwriting.”— Gary Halbert - The Boron Letters
"Creativity starts when you cut a zero from your budget.”— Jaime Lerner
"Constraint inspires creativity."— Jack Dorsey
"We are what we repeatedly do. Excellence, then, is not an act but a habit."— Aristotle
“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”— Steve Jobs - Oct. 12, 2004
Video Production Pricing Sheet
Most pricing tables look the same—rows of checkmarks and a big green “Buy Now” button. But this video production company...
The Man In The Hathaway Shirt Champagne Ad
At first glance, this Hathaway ad looks like a guy in a blue shirt pouring champagne. But that single eye...
Neville MedhoraOgilvy Rolls Royce Magazine Ad
In 1959, David Ogilvy created one of advertising’s quietest power moves for Rolls-Royce. The headline didn’t scream luxury or speed....
Site Tuners About Page
Most “About” pages talk about themselves. SiteTuners’ page talks you into clicking “Contact Us.” It’s a smooth funnel disguised as...
Search Engine Journal About Page
Most About pages are snooze-fests. But Search Engine Journal’s is alive with faces, bios, and proof that real experts run...
Social Triggers About Page
Most “About” pages read like a boring resume. Derek Halpern’s? It feels like a pitch that makes you trust him...
Tesla Powerwall Sales Page
Most battery ads look like they belong in a garage. Tesla’s Powerwall page looks like it belongs in an art...
Web Hosting Pricing Page
Three simple plans. Clean design. Copy that makes you feel confident about clicking any button. This pricing page nails the...
How To Create Advertising That Sells - David Ogilvy Ad
This heatmap of David Ogilvy’s “How to Create Advertising That Sells” is proof that design psychology can do the selling...
Poo-Pourri Sales Page
Turning toilet talk into viral gold? That’s exactly what Poo-Pourri did. Their homepage takes a taboo topic and makes it...
AWAI Brochure Ad
A person typing on a horse. That single image makes you pause. AWAI’s ad isn’t just about learning copywriting—it’s about...
Social Triggers Blog That Converts Pricing
Check out this pricing table. Two columns: Advanced for $199/month and Standard for $99/month. Most people think the pricier one...
InformationStreet Pricing Page
This page from Information Street does what most service sites won’t: it just says the price. No “book a call,”...
Marketing Inc Pricing
Ever notice how pricing pages always seem to make one option look like the obvious winner? Marketing Inc nails this...
I Will Teach You To Be Rich Optin Form
Most email forms are snoozefests. “Join our newsletter.” Yawn. Ramit Sethi flips that script with a question that hits the...
Talking Shrimp Pricing Page
Laura Belgray’s Talking Shrimp pricing page takes something snooze-worthy—rates—and turns it into a rom-com. Instead of “Basic” or “Pro,” you...
Aweber Pricing Page
AWeber nailed something most SaaS brands overcomplicate: clarity. Their pricing page says, “You get every feature from day one,” and...
Copypress About Page
Most About pages talk about “values” and “missions.” Snooze. CopyPress flips the script and makes their About page a people...
TheHustle About Page
Most “About” pages are snooze-fests. But The Hustle flips that script. Their About page isn’t just an intro—it’s a conversion...
