Most “before and after” ads show bodies. Function Health shows spreadsheets. This side‑by‑side poster takes a boring lab report and turns it into a clear reason to switch providers. No fancy copy, no hype, just two lists that quietly yell, “We check way more stuff.”
Put the Full Test List Side by Side
On the left, you see a short, almost lonely list titled “What a typical blood panel tests.” On the right, Function Health stacks a massive wall of tests under “What Function tests.” Same layout, same font, same colors. The only difference is volume. That visual contrast sells the upgraded offer without needing a single clever tagline.
Why This Visual Hit Works
- Contrast makes the promise obvious: more tests, more insight, same screen space.
- Minimal design keeps you focused on the only thing that matters—the difference in length.
- Specificity replaces vague claims like “comprehensive” with an overwhelming proof wall.
- Side‑by‑side layout forces an instant comparison in your head without extra explanation.
How You Can Steal This Move
Function Health proves its value by literally listing every test next to the skimpy “typical” panel so the customer can visually feel the upgrade.
Creative Variations
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